Sold Comprehensive Review (Pros & Cons in 2025)
Updated: April 2025
60 Second Verdict:
Sold operates as both an instant cash buyer and an online estate agency. They guarantee a house sale within 7 days using their own funds and claim that 75% of properties sell within 30 days through their agency. Impressive claims, but are they true? Let’s explore!
Regulated through TPO and is a member of the Chartered Trading Standards Institute (CTSI)
Buys properties for cash or sells through their online estate agency
Claims it can sell within seven days, with the funds delivered the day after the sale
Known for pushy tactics, with reports of pressure to use their chosen solicitors
75-85% of property's market value
Sold Factsheet
| Fact Check | Sold |
|---|---|
| Number of employees? | 34 employees |
| What is their aim to buy time-frame? | 7 days |
| How many sales have they agreed? | £350,000,000 worth |
| Number of TrustPilot reviews? | 1,023 TrustPilot reviews |
| Number of Google reviews? | N/A |
| When were they incorporated? | 1 December 2021 |
| What are their Opening times? | Accepts emails & calls 24/7 |
| Which locations do they buy in? | England & Cardiff, Wales |
| Is a house inspection needed? | No |
| Do they cover legal fees? | Yes |
| Do they have cash on hand? | Yes, they claim to have funds available. |
| What is Sold's website? | Sold Website |
*Data updated and correct as of April 2025
Sold: Key Details
Sold is an online property cash buyer and estate agency that has been in business for 10 years. They are regulated by the Property Ombudsman (TPO) and Trading Standards.
They claim to help sellers “sell on their own terms”, and note that 11,000 clients trust them to do so annually. To get a fair price for all properties, Sold uses its own algorithm which they say analyses over 4,000 data points, including property details, postcode, and market trends.
As a quick cash buyer, Sold has its own funds (though it never specifies how much). This enables them to offer guaranteed sales with immediate payment.
If sellers opt to use their online estate agency, they must sign a short 30-day contract, but there are no additional legal fees. The company says they provide a “free” service, but this is not wholly accurate. Sellers must accept the agreed price, and if their home sells for more, Sold retains the extra amount as revenue.
Sold Reviews
Here’s what homeowners have to say about their experience selling with Sold:
| Trustpilot Reviews | Google Reviews | AllAgents Reviews |
|---|---|---|
| 1,023 reviews | 143 reviews | 240 reviews |
| 4.5 score | 3.5 score | 4.5 score |
*Reviews are updated and correct as of 03/04/2025
Sold.co.uk has over 1,000 reviews on Trustpilot, with an impressive 85% of them 5-star. Most of the happy clients commend the company on their strong communication skills and sterling support.
Interestingly, the majority of the reviews sing the praises of Ella Seki, who’s actually not listed as an employee on Sold’s website! This is probably down to not updating the site, but it is something that could raise suspicions in clients doing their research.
For example, Maria Daniels wrote:
What can I say! Sold was very professional Ella and her team was always just on the other end of the phone or email. Weekly updates and nothing was to much trouble for them.
I had quite a few problems with the high street agents after weeks of messing about countless people in and out of my house we turned to sold.Within 2 weeks we had a cash offer from our buyers and everything ran smoothly afterwards. I would recommend Ella.sek to anyone in need of a quick hassle free sale. Thank you so much SOLD.
While an extraordinarily effusive review from Catalina in March 2025, stated:
If I Could Give Ella Seki a Whole Galaxy, I Would! I don’t even know where to begin because Ella Seki is beyond exceptional—she is a rare gem in the world of real estate. From the very first moment, she wasn’t just an agent; she was a lifeline, a guide, and a true support system. Through one of the most stressful transitions of my life, Ella was the only person who consistently checked in on me, reassured me, and guided me every step of the way. She went above and beyond her role—not because she had to, but because she genuinely cares. While others did the bare minimum, she did everything in her power to make sure I was informed, supported, and never left me feeling alone in this process. She spent so much of her time (though I’d never call it wasted) just to make sure I was okay, and I will never forget that.If you are lucky enough to have Ella Seki handling your property matters, know that you are in the best hands possible. She is professional, kind, incredibly knowledgeable, and truly one of the best people I’ve ever had the pleasure of working with.
Thank you, Ella, from the bottom of my heart. I would give you a whole galaxy of stars if I could! Five stars aren’t enough for you.Highly, highly recommended
Another satisfied client also noted the good service from Ella and her team, though also highlighted the fact that the price was on the low end:
Ella S was absolutely amazing, she calmed me down when there were delays and was always clear, knowledgeable and efficient in answering any queries.The price was lower than market value but they are clear from the start that it’s going to be.
However, not everyone gave glowing reviews of the company.
Some online comments suggested that the company was “pushy”. For example, David Sanchez wrote:
AVOID AT ALL COST. I will be making my way to the Ombudsman to see how i can report these guys for having such business practices and thanks to the rest of the reviewers here confirming my suspicions. They really push you hard into chosing their conveyancing services and they add the ending...if you chose our services this could add lot more weight to your offer...guess what, we didn't and despite having made a strong offer (their own words) our offer was rejected. Trully harsh trading policies. DO NOT USE.
Sajad Jassam also claimed that the company pressured him into using their solicitor. He states:
Poor and dishonest right from the start. Got pressured into using their solicitor as a term of the sale otherwise threatened to keep the property on the market. Their solicitor Sayer Moore & Co was just as bad as Sold, avoids all phone calls and takes a week to reply to emails. Demanded a deposit to get started with legal work which wasn't set out in the solicitor fees provided to me by Sold. 5 months on the solicitor doesn't know what is going on and "can't start any legal work" and refuses to refund the deposit.They listed the property when they didn't understand the position of the seller and kept going in circles for months, ultimately decided to walk away due to me losing faith in parties involved they have the competence to get this done.
While Sold's "pushiness" has been a recurring complaint in recent years, it's important to consider these negative reviews alongside the positive feedback. This will enable any potential clients doing their research to form their own informed opinions about Sold.
Is Sold Legitimate?
Sold is registered with the TPO and is a member of the CTSI. They also have over 1,000 reviews on Trustpilot and a further 500+ between Google and AllAgents. Together, these elements suggest the company’s legitimacy.
Has Sold Won Any Awards?
Sold does not appear to have won any awards. However, according to their website, they claim to appear on the following websites:
- The Guardian
- Daily Mail
- Manchester Evening News
- City A.M.
- Luxury Lifestyle Magazine
What Services Does Sold Offer?
Sold gives homeowners two different ways to sell, depending on how fast they want to move and how much they want to make.
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Quick cash sale option promises a sale in as little as 7 days—ideal for those needing to move fast.
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Online estate agency service offers a fully-managed selling experience, which Sold claims completes sales 38 days faster than traditional agents.
Sellers can potentially make more money through the estate agency route, though it may take slightly longer than the cash sale.
How Much Below Market Value Does Sold Offer?
Sold doesn’t provide any details about the average percentage of market value they achieve on the sale of properties anywhere on their website. Instead, they emphasise quick sales over profit.
Some online reviews mention the low sales prices, but this is to be expected with quick-sale firms. Most cash buyers offer 75-85% of property market value, so it's likely Sold does too.
Here's some advice from our property expert Paul:
"'Most quick-sale companies, including Sold, tend to offer around 75–85% of the property's market value. This reduction accounts for the speed, convenience, and any potential refurbishment costs they take on.
From my perspective, it’s important for sellers to consider whether that trade-off aligns with their financial goals and timeline.”
How Does Sold Work?
Sold uses a simple process designed to make selling quick and straightforward.
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Fill in an online form to get started with your property details.
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Request a valuation: An expert will then call to discuss your property and its estimated value.
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Receive an offer: Keep in mind that even if your property sells for more, you’ll only receive the agreed price. Sold doesn’t take a commission; instead, they profit by reselling at a higher price.
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Complete the sale: For quick cash sales, Sold aims to finalise within 7 days and pay within 24 hours of completion—using their own funds if needed. Their online estate agency route also targets a sale within 30 days, with no added fees.
What are the Pros & Cons of Using Sold?
Like any quick-sale option, there are clear benefits as well as a few trade-offs to think about before deciding.
Pros of using Sold:
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Speed: Clients can choose a quick cash sale with completion in as little as 7 days, or opt to sell through the company’s online estate agency, which aims to sell within 30 days.
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No Fees: There are no hidden costs with either selling route—clients won’t pay estate agency or solicitor fees, helping to keep more money in their pocket.
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Flexible Options: Sellers can pick between a fast cash offer or a potentially higher sale price through the estate agency model, depending on their priorities.
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Widespread Exposure: Properties listed through the estate agency option are advertised on major platforms like Rightmove and Zoopla, reaching up to 98% of active UK buyers.
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Trusted by Customers: The company has over 1,500 reviews across three major review platforms and holds a solid 4.5-star rating on Trustpilot.
Cons of using Sold:
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Below Market Offers: Sold typically offers around 80% or less of a property’s market value, as their profit comes from reselling at a higher price.
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Exclusive Contract: Sellers using the estate agency route must commit to a 30-day exclusivity period, limiting flexibility during that time.
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Mixed Reviews: While Trustpilot shows a solid 4.5-star rating, their Google score is a lower 3.5—something that may raise eyebrows for cautious sellers.
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Lack of Transparency: The website highlights the benefits of both selling routes, but offers limited clarity on how each process actually works.
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High-Pressure Tactics: Negative reviews frequently mention aggressive sales behaviour, including being pressured into using the company’s preferred solicitors.
Sold vs Other Quick Sale Companies
Below, we’ve highlighted some of the key differences, such as average sale time, hidden fees and more, compared to other UK house buyers, such as Upstix, Smooth Sale, Home House Buyers, and SpringMove.
Quick Sale Firms
- Takes 2-4 weeks to find a buyer
- Some firms charge hidden fees
- Won't always buy any type of home
- Can take months if not true cash buyers
- Some firms do not offer complete confidentiality
Sold
- Receive a cash offer in 24 hours
- Covers all fees
- Buys any home
- Can complete in 7 days
- Full confidentiality & privacy
When comparing companies, homeowners should assess additional factors like legal fee coverage, flexibility in negotiations, and transparency in valuations, which can vary significantly between providers.
More advice from our Property Expert Paul:
"When working with Sold or any quick-sale company, I always recommend checking their regulatory credentials and confirming they have the funds to buy. I suggest asking for up-to-date proof of funds and verifying their current membership with the NAPB.
That gives you peace of mind that you're dealing with a genuine buyer who can complete within the timeframe they promise."
Sold - Our Verdict
Sold is a registered property-buying company, accredited by The Property Ombudsman (TPO). It offers two selling options: a quick cash sale or an online estate agency service, depending on whether sellers want to prioritise speed or price.
The company claims to offer a quick turnaround on cash sales, and many positive reviews confirm this. Several customers have praised Sold’s strong communication skills and their willingness to go above and beyond for the client. However, some negative reviews suggest that their efforts to "go above and beyond" end up being too pushy, with clients pressured to accept deals or use solicitors before they are ready.
Sold also claims that its online estate agency service is ‘free’. But this is slightly misleading—it is free in the sense that they don’t charge a commission, but if a property sells for more than the agreed price, Sold keeps the extra profit as revenue.
Overall, however, we believe Sold is a legitimate and reliable property business. That said, we strongly advise sellers to conduct their own due diligence, particularly before signing contracts with any company.
*This article is a comparative analysis review based on publicly available data, customer reviews, and personal research. We are not affiliated with Sold or any other house buying company mentioned. The information provided is intended for informational purposes only and should not be taken as financial or professional advice. We encourage readers to do their own research before making any decisions.
The Sold Factsheet - (Free Download)
You can now access all the key information about Sold in the Factsheet infographic we have created below.
| House buying company | Trustpilot score | Google score | Feefo score |
|---|---|---|---|
| Housebuyers4u | 4.8 | 4.7 | 4.7 |
| HouseBuyFast | 4.0 | 4.7 | 4.8 |
| Quickmovenow | 4.3 | 4.4 | 4.9 |
| Property Solvers | 4.7 | 4.8 | No reviews |
| National Homebuyers | 4.5 | 4.1 | No reviews |
| Open Property Group | 4.7 | 4.3 | 4.9 |
| We Buy Any House | 4.4 | No reviews | No reviews |
| British Home Buyers | 4.9 | 4.9 | No reviews |
| Ready Steady Sell | 3.7 | No reviews | No reviews |
| We Buy Now | 4.4 | 4.1 | No reviews |
| SpringMove | 4.5 | No reviews | No reviews |
| TheAdvisory | No reviews | 5.0 | No reviews |
| Ask Susan | No reviews | 2.3 | No reviews |
| Property Cash Buyers | 1.3 | No reviews | No reviews |
| We Buy any Home | 4.0 | 3.9 | No reviews |
| Home House Buyers | 4.9 | 4.9 | No reviews |
| Smooth Sale | 4.9 | 4.9 | No reviews |
| Express Offers | 4.1 | No reviews | No reviews |
| Upstix | 4.0 | 4.2 | No reviews |
Browse our comprehensive reviews and expert insights to find the best company for your situation.
*Note: Review data is usually less than 12 months old, please click and read the individual reviews above for up to date details on each website.
