The Advisory: Comprehensive Review 2023

According to their website, The Advisory is the UK's oldest advice resource for individuals looking to sell their homes on the open market.

Their self-described mission is "to protect the public from the financial loss and distress caused by unethical industry practices."

As such, on their website, you'll find a wide range of information about the UK estate industry, particularly how homeowners should value their homes so that they can have better results when selling.

Unlike many of the other reviews we've done in the past, such as The Property Buying Company and Property Rescue, The Advisory is not a cash house-buying company.

Instead, their mission is to help homeowners learn about the industry, and sell their homes at a more favorable price.

But what else is there to know about this company? Is there advice reliable? And can you really trust them with your home?

In the following review, we're exploring everything there is to know about The Advisory so that you can make a better, more informed decision on your own!

Let's jump in!

The Advisory is a website offering guidance and advice on buying and selling residential property in the UK. They provide tools, resources, and expert insight to help users make informed decisions throughout the property transaction process. Unlike other house buying companies, The Advisory functions primarily as an online platform, and their team is made up of property experts and advisors based in the UK.

What you'll find in this article

In this article, we've put together the most comprehensive online review of The Advisory. 

Below is a listing of all the information you'll find in our review, so you can easily navigate the page quickly and pick which section you want to read.

  1. The Advisory: Main Details
  2. How The Advisory Works
  3. What are the Pros & Cons of Using The Advisory?
  4. The Advisory vs Other Quick Sale Companies
  5. The Advisory Reviews
  6. Our Verdict
  7. FAQ

The Advisory - Main Details

The Advisory is an online platform founded in 2005 by Gavin Brazg, a property industry expert with over 15 years of experience. Brazg serves as the CEO of the company, which, despite being an online platform, operates in the United Kingdom.

The company's mission is to provide guidance and advice to individuals looking to buy or sell residential property in the UK.

The Advisory aims to simplify the complex property transaction process by offering a range of tools, resources, and expert insights to help users make informed decisions.

On their website, the company provides a wealth of information and resources about companies that buy houses, including articles, guides, and other content covering a range of property-related topics.

They also offer their PropCast tool, which provides users with a free property price forecast for a particular area in the UK.

PropCast uses artificial intelligence and machine learning algorithms to analyze data from various sources, such as property sales history and market trends, to provide an estimate of whether an individual is looking at selling in a seller or buyer's market.

Additionally, The Advisory offers a range of services for home sellers, including access to local property experts, and guidance on choosing the right estate agent.


The Advisory Factsheet

 *Data updated and correct as of 04/20/2023


What Services Does The Advisory Offer? 

The Advisory is a UK-based company that offers a range of services to homeowners looking to buy, sell or remortgage their properties. Some of the services provided by The Advisory include:

  • Property Buying And Selling Advice: The Advisory offers advice and guidance to homeowners looking to sell their property. This includes tips on how to prepare your property for sale, marketing strategies, negotiation tactics, and more. Alternatively, the advice passed on to website visitors can also be used by individuals looking to buy a home in the future.

  • Property Price Valuations: The Advisory offers a free online valuation tool, known as PropCast, that provides an estimate of a property's current market value based on recent sales data. The tool is designed to help homeowners understand if they're currently in a buyer or seller's market.

  • Property Investment Advice: The Advisory offers guidance to those interested in investing in property, including information on property trends, areas to invest in, and more.

  • Property Expertise: The Advisory has a team of property experts who are available to answer questions and provide advice on all aspects of property ownership.

Is The Advisory Legit?

Yes, The Advisory appears to be a legitimate company, run by CEO and founder, Gavin Brazg. It is a UK-based company that has been operating since 2005 and has helped thousands of homeowners make better choices when it comes to their property transactions.

The Advisory is a well-respected company in the UK property industry and has received positive reviews from many satisfied customers. According to their website, the company has also been featured in several reputable publications, such as The Guardian, The Times, and The Independent.

How The Advisory Works

In the company's own words, they operate "to protect the public from the financial loss and distress caused by unethical industry practices."

Their website is designed to be a comprehensive resource for anyone looking for information about the UK estate industry. On their website, you'll find information about buying and selling properties, how to choose the best estate agent, how much you should be paying for an estate agent, how to choose a conveyancing solicitor, and even how to avoid cash house buying scams.

The Advisory works in close partnership with Kate Faulkner, who is one of the UK’s leading housing experts.

That being said, the company's goal is not to make a profit from its patrons. Instead of keeping all their content behind a pay wall, The Advisory offers free content, and generates referral payments from a handful of handpicked companies and services that it uses and trusts.

What Is The Advisory's PropCast tool?

The Advisory's PropCast tool is an online service that provides homeowners with an estimate of how long it will take to sell their property based on current market conditions. The tool uses data from various sources to calculate the estimated time it will take for a property to sell.

To use the PropCast tool, homeowners simply need to enter their postcode and a few simple property details, such as the number of bedrooms and bathrooms.

The tool then provides an estimate of how long it will take to sell the property in the current market conditions, as well as an estimate of the property's current value.

PropCast also provides a "market temperature" rating, which indicates the level of demand for properties in the area.

This information can be useful for homeowners who are considering selling their property and want to know how competitive the market is.

The Pros And Cons Of Working With The Advisory

The Advisory provides estate advice related to buying, selling, and managing properties. They don't function as a direct home buyer, but there are still a few pros and cons related to what they do.

The Pros

  • Expertise: The Advisory has a team of property experts who have extensive knowledge and experience in the UK property market. They can provide valuable insights and advice on property-related matters, which can be helpful in making informed decisions.
  • Range of services: The Advisory offers a wide range of services, including property valuation, property search, negotiation, legal support, and mortgage advice. This means that clients can get all the necessary services under one roof, which can be convenient and time-saving.
  • Reputation: The Advisory has a good reputation in the UK property market. They have received positive reviews from clients and have won several awards for their services. This can give clients peace of mind that they are working with a reputable and trustworthy company.

The Cons

  • There really aren't any disadvantages to the company's services. The Advisory provides free advice related to the UK estate industry, which can be useful for anyone looking to buy, sell, or better manage their current property.


The Advisory Vs. Other UK House Buying Companies

Below, we’ve highlighted some of The Advisory's ratings, reviews, and customer testimonials compared to other UK house buyers, such as GoodMove, Property Solvers, Springbok Properties, or HouseBuyFast.


The Advisory Customer Reviews And Testimonials

Facebook Reviews Google Reviews allAgents
52 reviews 107 reviews N/A
5/5 score 5/5 score N/A

*Reviews are updated and correct as of 04/20/2023

From what we can deduce, The Advisory appears to be a good resources for anyone looking to buy or sell a property in the UK.

Let's take a look at what some of their customers have had to say about their services.

Is The Advisory a reliable source of information on the UK estate industry?

According to Jane Warwick, yes, the company website is "absolutely invaluable"

I am looking into this entire process of Cash Homebuyers and the information on The Advisory site is absolutely invaluable. I feel so much more confident and well-informed about this option now. Thank you Gavin!

Jane Warwick on The Advisory

And in another positive review, A. Clark states that they've been very impressed with the company's standing and online reputation.

I found Gavin's name by chance and was impressed by his standing in the industry and excellent reviews. I believed my home to have serious structural issues that I couldn't address myself and thought I might need a quick cash sale. Gavin quickly assessed my circumstances and advised me to contact a property colleague who has also given first-rate advice and support. Gavin responded quickly to emails in a warm but professional manner and is genuinely interested in helping people. I will definitely contact Gavin for any future property sales and would recommend anyone selling for any reason to seek and follow his expert guidance. Thank you Gavin for helping me in a very stressful situation.

A. Clark on The Advisory

How accurate is The Advisory's PropCast tool?

While most reviews we've found have been positive, a certain Richard Bolam states that they were a bit disappointed with the PropCast tool.

Overall great advice. Only concern is propcast. A bit blunt as covers all house types and the market can be specific to different house types.

Richard Bolam on The Advisory

Should I be concerned about contacting a "professional house seller?"

Interestingly, while researching the company, we've run into some reviews on Facebook, which are not related to typical house sellers.

Although many of the company's Google reviews appear legitimate, on Facebook, many of the company's review seems a bit fishy.

In fact, in one of the first reviews we see, Prince Aderopo Saheed doesn't even talk about the estate industry, and instead, talks about his experience with investing and trading.

I was looking for the best not until I read good reviews and recommendation about Mrs Angela with her Great skill of Trading and Mining made a good profit for so many in their trade Account. I was amazed how happy many Investors wrote good comment's about her. I contacted amazing Mrs Angela and invested with her with believe, and trust just as the way she replied me. I earned a very good profit and made my withdrawal successfully directly to my cashapp and gave back just 20% from my Profit of $30,000 investing with a minimum of $7,000.

Prince Aderopo Saheed on The Advisory

We also found several other similar reviews on Facebook, which had nothing to do with The Advisory or the UK estate industry.

But what's most disconcerting is that these seemingly unrelated reviews are found on The Advisory's site as well, leading us to question whether or not this is a legitimate company.

Therefore, we strongly recommend you check out the company's website and their Facebook page to view these seemingly unrelated reviews and make a decision for yourself.

Does The Advisory have any awards, or have they been featured on prominent websites?

According to the company's website, they've been featured on a number of reputable websites, including:

  • Financial Times
  • The Guardian
  • The Times
  • Prime Resi
  • And more

The Advisory - Our Final Verdict

Overall, The Advisory has a clean, well-built website that provides a good deal of information about the UK property industry. 

Everything about the company seems to be legit, however, once we landed on their Facebook page, we found a bunch of reviews that aren't related to the property industry whatsoever. Instead, many of the reviews were about stock and forex trading, Bitcoin, etc.

In our opinion, it's a bit disconcerting coming across reviews which aren't at all relevant to The Advisory or its services.

That being said, our final verdict is that individuals should do their due diligence before contacting this company.

The Advisory Factsheet - (Free Download)

You can now access all the key information about The Advisory in the Factsheet infographic we have created below.

Simply click on the image or the link that appears after the factsheet, and it will automatically download it to your device!

The Advisory house buyer fact sheet

Click here to download The Advisory Factsheet

Frequently Asked Questions (FAQ)

1Is The Advisory any good?
If you're looking for information about buying or selling a home in the UK, The Advisory provides a great deal of information on the UK estate industry.
2How long does it take The Advisory to buy a house?
The Advisory is not a house buying company.
3Does The Advisory charge additional fees for using its service?
No, there are no additional fees or charges for using The Advisory's website. However, the company may earn referral payments from third-party website.
4How much will The Advisory pay for my property?
The Advisory is not a property buying company.
5Which areas of the UK do The Advisory operate in?
The Advisory provides information about the estate industry for individuals located anywhere in the UK.
6Is The Advisory true cash buyers or do they operate as a middle man?
No, The Advisory is not a cash house buyer.
7Are The Advisory members of the NAPB & NAEA?
No, The Advisory does not appear to be affiliated with either organization.
8Is The Advisory registered to The Property Ombudsman?
No, The Advisory does not appear to be affiliated with The Property Ombudsman.

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