Good Move Comprehensive Review (Pros & Cons in 2026)
Updated: March 2026
60 Second Verdict:
Good Move is a UK-based housebuyer that claims to be the most regulated property buying company in the UK quick house sale industry. But how much of that is true? Do they truly live up to this promise?
Regulated through NAPB, TPO, and Trading Standards
Cash offers in 24 hours, with completions possible in 7 days - £4.7M ready to invest
4.8 on Trustpilot (1,189 reviews) & 4.7 stars on Google (289 reviews).
No estate agency fees, EPCs and they cover all legal costs.
Offers up to 85% market value, varies by property and location
How We Reviewed Good Move
This is an independent and unpaid review. We do not receive commissions, referral fees, or incentives from goodmove, or any other house buying company. This allows us to create comprehensive reviews that are accurate and to help homeowners and sellers get the information they need before selling.
- Our assessment is based on publicly available information and manual checks, not marketing claims.
- Sources reviewed: Companies House, Trustpilot, The Property Ombudsman (TPO), RICS, and the National Association of Property Buyers (NAPB).
What we checked:
- Customer review patterns across multiple platforms (not just headline scores)
- Regulatory memberships and redress schemes
- Fee structure and legal cost coverage
- Valuation process and offer conditions
- Advertised timelines versus typical completion times
- Last verified: March 2026.
The Good Move Factsheet
| Fact Check | Good Move |
|---|---|
| Number of employees? | 15 employees |
| What is their aim to buy time-frame? | Within 14 days |
| How many sales have they agreed? | 112+ sales agreed in the last 12 months |
| Number of TrustPilot reviews? | 1,189 TrustPilot reviews |
| Number of Google reviews? | 289 Google reviews |
| When were they incorporated? | 7th January 2015 |
| What are their Opening times? | 24 hours a day |
| Which locations do they buy in? | England and Wales |
| Is a house inspection needed? | It is not required |
| Do they cover legal fees? | Yes, they cover full fees and pay your EPCs |
| Do they have cash on hand? | Claims to have £4.72 million available |
| What is Good Move's website? | Good Move Website |
*Data updated and correct as of March 2026
Good Move: Key Details
Good Move is a Leeds-based property-buying company established in 2015. They operate as a cash buyer, promising to purchase homes in as little as seven days.
They are members of the National Association of Property Buyers (NAPB) and regulated by the Royal Institution of Chartered Surveyors (RICS), The Property Ombudsman (TPO) and Trading Standards. Due to their affiliation with professional bodies such as these, goodmove positions itself as a highly regulated and trustworthy option for sellers in the UK.
With a team boasting over 45 years of combined industry experience, they’re known for quick home sales and more recently, estate agency services.
According to their website, the most expensive property they’ve purchased was worth £550,000, they’ve agreed to more than 112 sales in the past 12 months, and they currently have £4.72 million ready to invest in new properties.
From our perspective, they’ve built a reputation that aligns with these claims.
Good Move Reviews
Good Move is reviewed on several websites – we have highlighted some below.
| Trustpilot Reviews | Google Reviews | Reviews.co.uk |
|---|---|---|
| 961 reviews | 234 reviews | 142 reviews |
| 4.8 score | 4.7 score | 4.9 score |
| 18 reviews are 3 stars or below | 7 reviews are 3 stars or below | 0 reviews are 3 stars or below |
| AllAgents Reviews | Yably Reviews | Cylex Reviews |
| 20 reviews | 22 review | 1 review |
| 4.0 score | 4.09 score | 5.0 score |
| 5 review is 1 star |
*Reviews are updated and correct as of 20/01/2026
From what we've seen, Good Move has a legit reputation backed by excellent reviews across multiple third-party sites, including Trustpilot. Many customers say they’re professional, honest, and highly knowledgeable, making the process smooth and stress-free. Their advice seems solid, and they don’t overcomplicate things—just a straightforward, transparent sale from start to finish.
For example, a review from Mark Hyde said the following:
Goodmove have been fantastic and made selling my house stress free and easy. The whole team were excellent and a big shout out to Greg, whose communication was second to none. Can’t recommend these guys highly enough and would definitely use them again. Selling made easy!
But as mentioned, not all customers walked away with a rosy opinion of the company. Here’s an excerpt from a recent 1-star review from Kate, where she voices her frustration and disappointment over the valuation process:
When I talked to 'one of their advisors on the phone he cheerfully offered us a conditional offer of 260k, valuing the property at 319k, so about 80% We agreed to this, it sounded more or less as expected.
An 'independent' surveyer came round, had a very casual look at the house, took some pictures and left.
Goodmove got back to us and said, unfortunately the house had only been valued at 180k, so they were only able to offer us £140k! This was an insult, so we abandoned Goodmove and got a local, regular estate agent to value the property. They valued it at £250k
Organised helpful staff nothing too much trouble, spot on with everything as promised, worked with us not against us every step of the way, really pleased with how everything has gone, would highly recommend to anyone wanting to sell their property..Special thanks to Lucy who has been so professional and helpful through the process of us selling our home...
Is Good Move Legitimate?
From everything we’ve looked at, yes, goodmove appears to be a legitimate business operating in the United Kingdom.
Here’s a recap of why we believe they’re a trustworthy business:
- 4.8 rating out of 1,189 Trustpilot reviews with fewer than 2% under 3 stars.
- 4.7 stars out of 289 Google reviews
- They’re members of the NAPB, RICS, TPO and Trading Standards UK
- They’ve closed more than 112 sales in the last 12 months
Have Good Move Won Any Awards?
goodmove have not won any awards that we can see. However, according to their website, they claim to have been featured on the following websites:
- The Daily Mirror
- PrimeLocation.com
- Right Move
- The Sun
- Zoopla
What Services Does Good Move Offer?
While some sources show that goodmove operates both as cash buyer and traditional estate agent, we can’t find any information on their website that shows they currently provide any estate agency services.
They do, however, have some information listed about the differences between cash buyers, estate agencies, and auctions. They note that, while estate agencies and auctions are viable methods for selling a home, cash buyers are often the fastest, easiest, and most convenient way to sell a house hassle-free.
Furthermore, because they claim to have more than £4.72 million available, they can make an offer and close sales fast, without worrying about third-party buyers or chains.
How Much Below Market Value Do Good Move Offer?
Good Move’s website states they will pay up to 85% of market value. However, the actual offer can vary depending on factors such as property location, condition, and the overall state of the market.
Here's some advice from our property expert Paul:
"'Most quick-sale companies, including Good Move, operate within the 75-85% range of market value.
This discount reflects the speed and convenience offered, as well as potential refurbishment costs. I advise sellers to consider whether the trade-off for speed is worth it based on their financial goals and timeline.”
How Does Good Move Work?
Below is how Good Move goes about buying your house
Good Move’s 3-Step Quick House Sale Process
- Enter your postcode: Start by entering your property's postcode on their website.
- Receive a cash offer: Within 24 hours, Good Move provides a no-obligation cash offer.
- Sell your house fast for cash: If you accept, they aim to complete the sale in as little as 7 days, though the average completion time is about three weeks.
Good Move Timeline: Expectations vs Reality
While Good Move advertises fast sales, actual completion times depend on valuations, legal checks, and how straightforward the transaction is.
| Stage | Typical timeframe |
|---|---|
| Offer in principle | Up to 24 hours |
| Valuation stage | Several days |
| Typical completion | 3-4 weeks |
| Fastest possible | Around 7 days (limited cases) |
How Good Move Values Your Property
Good Move’s initial cash offer is based on:
- Information provided by the homeowner.
- Online property details and their own research.
- Market conditions, such as the value of similar properties in the area, the size of the home, and relevant planning or building regulations.
Some reviews suggest that haggling or negotiating the company’s offer may be possible. But most times, the offer is offer is firm and customers feel like they’re getting a fair price for their property based on the timeline and convenience of dealing with cash buyers.
For example, here’s a review from Sheila who not only enjoyed dealing with Greg, but that her and her sister received a “great price” for their property:
Greg was an absolute gem. It was such a hard time for my sister and I. Greg was so understanding and offered us a great price to buy the house. I would deal with him again if needed.
Unsurprisingly, this flexibility is not stated anywhere on their website.
Generally, once a quick house sale has been completed, the house buying company and the former homeowner part ways. Some firms may keep in touch with customers to see how they are doing by email or if they want to leave a review. But there is no indication on their website of any other after-sales support.
What are the Pros & Cons of using Good Move?
If you're interested in selling your home with Good Move, we've listed some of the pros & cons of choosing them:
Pros of using Good Move:
- Good Move is highly regulated by multiple bodies, which include the National Association of Property Buyers and Trading Standards
- They have 1,000+ positive reviews on Trustpilot and Google
- When Good Move buys your house, they do not have any hidden charges or costs when using their fast house sale service
- They cover all legal fees and pay EPCs, which means no costs to you as the seller
- They have an honest and straight-forward house buying process
Cons of using Good Move:
- Good Move states it offers up to 85% of the market price, which may mean your offer will come in less than that.
- According to their website, selling a property over the value of £550k may be uncharted territory for Good Move as they have not dealt with selling higher-value homes before
- Good Move does not offer a cash advance service which could put off some customers who may require it during the sale.
Goodmove vs Other Quick Sale Companies
Below, we’ve highlighted some of the key differences, such as average sale time, hidden fees and more, compared to other UK house buyers, such as Open Property Group, Upstix, Home House Buyers, HouseBuyFast or Express Offers
Quick Sale Firms
- Takes 2-4 weeks to find a buyer
- Some firms charge hidden fees
- Won't always buy any type of home
- Can take months if not true cash buyers
- Some firms do not offer complete confidentiality
- Not all quick sale firms offer a cash advance service
Goodmove
s
- Receive a cash offer in 24 hours
- Cover all fees (Except they only cover £500 towards your own solicitor’s fees)
- Goodmove buys any home
- Can complete in 7 days in certain circumstances
- Full confidentiality & privacy
- Goodmove do not offer a cash advance service
In our expert opinion, Good Move sets itself apart with its strong regulatory framework and reputation.
However, when comparing companies, homeowners should assess additional factors like legal fee coverage, flexibility in negotiations, and transparency in valuations, which can vary significantly between providers.
More advice from our Property Expert Paul:
"When selling with Good Move or any quick-sale company, I recommend verifying their regulatory status and financial proof upfront. Good Move has proven funds and regulatory backing, but I’d still advise requesting their latest proof of funds statement and checking their current NAPB membership.
This way, you can be sure you're working with a legitimate buyer who can complete the sale within the promised timeframe."
Good Move - Our Verdict
Good Move appears to be a reliable and trustworthy property-buying company that operates as a cash house buyer.
It prides itself on being the most regulated fast property buyer in the UK, and is, in fact, regulated by four different property organisations—the NAPB, Trading Standards, The Property Ombudsman and RICs.
The company also has immediate funds available to purchase homes so its aim of a complete sale in seven days is genuine—and possible.
Our review tells us goodmove has built a solid reputation across several trusted review sites, with the majority of its 1,000+ reviews being positive.
Many customers highlight their honest approach, professional service, and straightforward process, making them one of the more reliable cash house buyers. Their strong regulatory backing adds further credibility and their ability to complete sales quickly is frequently mentioned in reviews.
*This article is a comparative analysis review based on publicly available data, customer reviews, and personal research. We are not affiliated with goodmove or any other house buying company mentioned. The information provided is intended for informational purposes only and should not be taken as financial or professional advice. We encourage readers to do their own research before making any decisions.
*This article is a comparative analysis review based on publicly available data, customer reviews, and personal research. We are not affiliated with Good Move or any other house buying company mentioned. The information provided is intended for informational purposes only and should not be taken as financial or professional advice. We encourage readers to do their own research before making any decisions.
The Good Move Factsheet - (Free Download)
You can now access all the key information about Good Move in the Factsheet infographic we have created below.
Simply click on the image or the link that appears after the factsheet, and it will automatically download it to your device!
| House buying company | Trustpilot score | Google score | Feefo score |
|---|---|---|---|
| Quickmovenow | 4.2 | 4.3 | No reviews |
| Good Move | 4.8 | 4.7 | No reviews |
| Property Solvers | 4.7 | 4.9 | No reviews |
| National Homebuyers | 4.0 | 4.0 | No reviews |
| Open Property Group | 4.3 | 3.8 | 4.9 |
| British Home Buyers | 4.7 | 4.8 | No reviews |
| Ready Steady Sell | 3.8 | 4.7 | No reviews |
| We Buy Now | No reviews | No reviews | No reviews |
| SpringMove | 4.7 | No reviews | No reviews |
| The Advisory | 2.6 | 5.0 | No reviews |
| Ask Susan | 3.2 | No reviews | No reviews |
| Property Cash Buyers | 1.2 | No reviews | No reviews |
| We Buy Any Home | 4.3 | 4.3 | No reviews |
| Home House Buyers | 4.8 | 4.9 | No reviews |
| Smooth Sale | 4.8 | 4.7 | No reviews |
| Express Offers | 4.2 | 1.0 | No reviews |
| Upstix | 3.9 | 3.2 | No reviews |
| Sold | 4.4 | 3.5 | No reviews |
| House Buyer Bureau | 4.4 | 4.5 | No reviews |
| HouseBuyFast | 4.7 | 4.7 | 4.8 |
| Bettermove | 4.7 | No reviews | 4.9 |
| Sell House Fast | 4.8 | 5.0 | No reviews |
Browse our comprehensive reviews and expert insights to find the best company for your situation.
*Note: Review data is usually less than 12 months old, please click and read the individual reviews above for up to date details on each website.
