Good Move: Comprehensive Review (2023)

Good Move is a house buying company that offers genuine quick house sales and traditional real estate services. Good Move claims it is the 'most regulated property buyer operating in the quick house sale industry.' Its team has over 45 years of combined experience in the property industry.

Good Move aims to buy your house in as little as seven days. We look at how their service works and whether Good Move customers think it is a reliable company.

Goodmove Logo

Since its inception, Good Move has built up a good track record of being a trustworthy property-buying company.

They have reviews on multiple third-party review platforms, which generally showcase happy customers.

Good Move has an easy-to-use website and is one of the most regulated property buyers operating in the quick house sale industry. These combined make the house-selling process with them stress and hassle-free.

Let's delve deeper and look closely at Good Move and its services.


What you'll find in this article

In this article, we've put together the most comprehensive online review of Good Move. Below is a contents page of the full article, so you can navigate the page quickly and pick which section you want to read.

  1. Good Move: Main Details
  2. How Good Move Works
  3. What are the Pros & Cons of Using Good Move?
  4. Good Move vs Other Quick Sale Companies
  5. Good Move Reviews
  6. Our Verdict
  7. FAQ

Good Move: Main Details

Good Move is a UK property-buying company based in Leeds.

According to Companies House, Good Move was incorporated in 2015. It operates both as a cash house buyer and as an estate agency. It will purchase your property in as little as seven days as a cash-buying company. As an estate agent, it will sell your home more traditionally.

Good Move is a member of the National Association of Property Buyers. In addition, Good Move is regulated by several bodies, which include trading standards, NAPB & the Property Ombudsman.

Good Move claims its team has been in the business for a combined 45 years and has amassed significant experience within the property industry. It is well known as a quick house sale company and, more recently, as an estate agency firm.

According to its website, Good Move currently has just over £4.7 million available to spend on new properties.


The Good Move Factsheet

*Data updated and correct as of 30/11/2022


What services does Good Move offer?

Good Move offers 2 primary services. Firstly they operate as a cash-buying company and will purchase your property in as little as 7 days.

Secondly, they operate as an estate agent, so if you're interested in selling your home more traditionally, this may be a good option.

They can buy your home both the ways mentioned above.

Is Good Move Legitimate?

Good Move has the following attributes:

  • Many good reviews on different 3rd party review websites
  • Are a genuine house buying company
  • Are regulated by multiple bodies
  • Have been featured on authority websites

We believe that Good Move is a legitimate house buying company.

How Good Move Works

Good Move has a 3-step quick house sale process:

  • Start by entering your postcode
  • Receive a cash offer within 24 hours
  • Sell your house fast for cash

Good Move claims it can buy your home in as little as seven days, but the average time for completion is about three weeks.

Good Move customer reviews note that the website design is user-friendly and easy to navigate for important information. In addition, we found that the offer form is easy to locate as it appears many times throughout the site. We had no trouble completing the form as it is relatively straightforward and not very time-consuming. Customers then receive a standard thank you with a note that Good Move will contact them with their free cash offer. 

A representative from Good Move will give the customer a free cash offer explaining how much they are willing to pay for their property.

Note: This differs from a house valuation which is simply an estimate of your property's value.

Good Move does not specify how it values a property; however, we know that the offer-in-principle is likely based on the information provided by the homeowner, property details available online, and its own online research.

Other factors in a typical property valuation include:

  • The Value of similar properties in the area
  • The current state of the national/regional property market
  • Size of the home
  • Planning and building regulations

Suppose the homeowner is happy with the initial offer-in-principle. In that case, Good Move will then arrange for at least one independent valuation to be carried out by a local estate agent or RICS chartered surveyor.

An independent valuation will reveal the cost of a property which is beneficial for both buyers and sellers as it shows them the property's value and whether the offer is fair and accurate. In addition, an accurate valuation may help flag potential issues with a property, such as structural issues. These will ultimately have to be factored into the final offer.

Good Move does not specify how it makes a payment for a home; however, we assume that Good Move makes payment via bank transfer on the day of completion or the next day, as this is standard practice with quick house sales.

Generally, the quick house-buying company that has purchased the home will renovate the property after it completes the sale. Once the buyer has completed refurbishment, it will do one of the following:

  1. Sell the house to property investors. (A standard property buyer or a property cash buyer)
  2. Sell it on the open market
  3. Convert the house into a rental property

House buyers make money by purchasing homes for cash below market value and then selling them or renting them out. After buying a quick sell home, they can sell the house in the open market and then get it listed on sites like Rightmove. The goal is to sell the house for a good price so they can make a profit from the sale.

Good Move’s customer reviews suggest that haggling or negotiating the offer may be possible.

For example, a review from Sara on the 17th of March 2022 said the following:

Josh Goodman has been very helpful, polite and informative during our conversations and worked hard to achieve the best price possible. Recommend company

Sara on Good Move

Unsurprisingly, this flexibility is not stated anywhere on their website.

Generally, once a quick house sale has been completed, the house-buying company and the former homeowner part ways. Some firms may keep in touch with customers to see how they are doing by email or if they want to leave a review. But there is no indication on their website of any other after-sales support.

What are the Pros & Cons of using Good Move?

If you're interested in selling your home with Good Move, we've listed some of the pros & cons of choosing them:

Pros of using Good Move:

  • Good Move is highly regulated by multiple bodies, which include the national association of property buyers
  • They have over 325 positive reviews
  • When Good Move buys your house, they do not have any hidden charges or costs when using their fast house sale service
  • They have an honest and straight-forward house buying process

Cons of using Good Move:

  • Good Move will not pay market value for your home if you use their quick house sale service
  • They will only cover the first £500 solicitor fees. Other companies will cover the total costs
  • According to their website, selling a property over the value of £550k may be uncharted territory for Good Move as they have not dealt with selling higher-value homes before
  • Good Move does not offer a cash advance service which could put off some customers who may require it during the sale.

Goodmove vs Other Quick Sale Companies

Below, we’ve highlighted some of the key differences, such as average sale time, hidden fees and more, compared to other UK house buyers, such as The Property Buying Company


Good Move Reviews

Good Move is reviewed on several websites – we have highlighted some below.

Trustpilot Reviews Google Reviews
567 reviews 170 reviews 142 reviews
4.9 score 4.7 score 4.9 score
4 reviews are 3 stars or below 7 reviews are 3 stars or below 0 reviews are 3 stars or below
AllAgents Reviews Yably Reviews Cylex Reviews
14 reviews 1 review 1 review
4.0 score 5.0 score 5.0 score
1 review is 1 star     

*Reviews are updated and correct as of 30/11/2022

Generally speaking, Good Move has excellent reviews across several third-party review sites, including Trustpilot. Customers often say they are very professional, informative and knowledgeable. They offer great advice, and their sales process is straightforward.

For example, a review from Tahir Ahmed on the 16th of December 2022 said the following:

Greg provided me with fantastic property information and explained my best options in detail. Very professional and gave me the best property news.

Tahir on Good Move

However, it's important to note that not all customers were happy with the service they received, with some mentioning some of the advisors were rude. In addition, there was an instance where Good Move could not complete a sale within the time specified.

An example of this comes from a review from Melanie Richardson on the 23rd of July 2021, she said:

I recently sold my Fathers house with good move, it was the worse move, I was bullied by the sales negotiator, 4-6 weeks took 5 months, they made no end of excuses, one being the deeds were delayed, and by 3 weeks! I had an email from the solicitors to let me know they had been received within 24hrs of being sent; my solicitor actually said they were overstepping their boundary and weren’t qualified to advise me regarding:- searches, contracts and completions, or anything legal, I had to ask the rep from good move not to contact me any more after I started suffering from extreme stress, I thought they were getting a percentage of the sale for selling on my behalf, not working to get as much out of me as they could for the buyer, including asking for the keys for the buyer to start work before they had paid a deposit or signed a legally binding contract, I was considering pulling out of the sale until my solicitor took over on my behalf, the sale went through within a week then, all in all, a very stressful 5 months, I wouldn’t trust them again!

Melanie on Good Move

Good Move claims that 98% of their customers recommend their services.

Although the exact figure can't be verified, there are reviews from some customers that indicate they would recommend Good Move to friends and family.

For example, a review from Joy Bradbury on the 16th of December 2022 said the following:

Special thanks to Greg for his excellent customer service, I would definitely recommend

Joy on Good Move

Does Good Move have any awards, or have they been featured on prominent websites?

According to their website, Good Move claims to have been featured on the following websites:

  • The Daily Mirror
  • Google
  • Primelocation
  • The Sun
  • Zoopla

Good Move - Our Verdict

Good Move appears to be a trustworthy property-buying company that operates as cash house buyers. Several bodies regulate it, including the NAPB, trading standards, The Property Ombudsman and RICs. Most of Good Move’s customer reviews are positive, and customers indicate that Good Move usually offers around 80% of the property's market value for a quick sale.

The Good Move Factsheet - (Free Download)

You can now access all the key information about Good Move in the Factsheet infographic we have created below.

Simply click on the image or the link that appears after the factsheet, and it will automatically download it to your device!

The Goodmove factsheet

Click here to download the Good Move Factsheet

Frequently Asked Questions (FAQ)

1Are Good Move any good?
Good Move are one of the most regulated quick sale companies around.. They seem to be a good option if you're looking to sell your house fast for cash.
2How long does it take Good Move to buy a house?
Good Move can buy your house in as little as 7 days, however, the average time for a quick sale is around 3 weeks.
3Does Good Move charge additional fees for using its service?
Good Move does not have any hidden costs, however, it only reimburses the first £500 of solicitor fees.
4How much will Good Move pay for my property?
Good Move will pay around 80% market value for your property.
5Which areas of the UK do Good Move operate in?
Good Move will buy houses in the UK, including England, Wales & Scotland.
6Are Good Move true cash buyers or do they operate as a middle man?
Good Move do not operate as middle-men, they are true cash buyers and buy with their own cash funds.
7Are Good Move members of the NAPB & NAEA?
Good Move are members of the NABP.
8Are Good Move registered to the Property Ombudsman?
Good Move is registered with the Property Ombudsman and must abide by the Ombudsman’s code of conduct.

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