House Simple Comprehensive Review (Pros & Cons in 2025)
60 Second Verdict:
HouseSimple offers a budget-friendly way to sell, with pro photos, major portal listings, and strong sales performance. If you're happy to handle viewings and stay involved, it’s a smart way to save but is it right for everyone?
Was the2nd largest online estate agency in the UK
Up to 30% higher chance of selling your home compared to a traditional high street agent
Was Listed among the top 100 estate agents in the UK based on customer satisfaction and overall scale
A 60% success rate may be a potential drawback for some sellers
HouseSimple Factsheet
| Fact Check | HouseSimple |
|---|---|
| Number of employees? | N/A |
| What is their aim to buy time frame? | N/A |
| How many sales have they agreed? | Claims to have sold over £2 billion worth of property |
| Number of TrustPilot reviews? | N/A |
| Number of Google reviews? | N/A |
| When were they incorporated? | April 2020 |
| What are their Opening times? | N/A |
| Which locations do they buy in? | UK |
| Is a house inspection needed? | Yes |
| Do they cover legal fees? | No |
| Do they have cash on hand? | None |
| What is HouseSimple's website? | N/A |
*Data updated and correct as of June 2025
HouseSimple: Key Details
HouseSimple is a UK-based online estate agency founded in 2007, aiming to offer a faster, cheaper alternative to traditional high street agents. Backed by investor Sir Charles Dunstone, it provides fixed-fee pricing, professional photos, floor plans, and listings on major portals like Rightmove and Zoopla.
Sellers can choose from three pricing models: pay upfront, pay later, or pay on completion. While users are responsible for hosting viewings and writing property descriptions, HouseSimple supports the sale with valuation guidance, advertising, and negotiation services.
A standout feature is its cost-saving model, promising full estate agency support without the hefty 1.5–4% commission fees charged by traditional agents. HouseSimple claims to have sold over £2 billion worth of property to date.
HouseSimple Reviews
You can find some good older reviews for house simple on websites like Trustpilot and All Agents.
Is HouseSimple Legitimate?
HouseSimple has the following attributes:
- Backed by high-profile investor Sir Charles Dunstone
- Transparent about pricing and services
- Has won multiple industry awards
We consider HouseSimple to be a reputable and established online estate agency.
Has HouseSimple Won Any Awards?
Yes, HouseSimple has won multiple awards, including:
- ESTAS Estate Agents Awards – Best Online Agent (2015)
- The Negotiator Awards – Online Agency of the Year (2016)
These awards reflect HouseSimple’s strong reputation and performance in the online estate agency space.
What Services Does HouseSimple Offer?
HouseSimple acts as an online estate agent with transparent, fixed-fee packages, all including:
- Free 7‑day trial: Includes a valuation visit, professional photography, and a floor plan before committing
- Property valuation & guidance: A local assessor visits to value your home and advise on pricing
- Professional media: High-quality photographs and measured floor plans are included in every plan
- Listings on major portals: Property advertised on Rightmove, Zoopla, PrimeLocation, plus ~500 other sites
- Dedicated account manager: Support with negotiations, enquiries, and sales progression for all packages
- Optional extras: Includes hosted viewings, EPC certificates, mortgage broking, and premium listings
Here's some advice from our property expert, Paul:
"'Online estate agents like HouseSimple can be a great way to save money on selling fees, especially if you’re confident handling viewings yourself. Just remember, the lower cost means you’ll need to stay involved in the process. Make sure you're comfortable taking on some of the work in exchange for those savings.”
How Does HouseSimple Work?
HouseSimple operates like a traditional estate agent but online, with a fixed-fee model and no high street branches.
Here’s how it works:
-
Start online – You book a free home valuation and choose your preferred pricing package (upfront, pay later, or no sale no fee).
-
Home visit – A local assessor visits your property to take professional photos, create a floor plan, and advise on pricing.
-
Listing goes live – Your property is advertised on major portals like Rightmove, Zoopla, and PrimeLocation.
-
Manage viewings – You host the viewings yourself (or pay extra for hosted ones).
-
Offers & sale – HouseSimple handles buyer enquiries, negotiates offers, and supports the sales process through to completion.
It’s a streamlined way to sell your home, saving you thousands in commission, as long as you're happy to stay involved.
What are the Pros & Cons of Using HouseSimple?
Like all online estate agents, HouseSimple has its strengths and limitations. Here’s a quick look at what they offer:
Pros of using HouseSimple:
-
Low Fixed Fees: Choose from pay upfront (£595), pay later (£695), or no sale no fee (£995), significantly cheaper than the 1.5–4% commission charged by traditional agents.
-
Nationwide Coverage: Offers services across the UK, with listings on major portals like Rightmove, Zoopla, and PrimeLocation.
-
Professional Marketing: Includes professional photos, floorplans, and help setting your asking price.
-
Flexible Packages: Optional add-ons like hosted viewings, EPCs, and premium listings let you tailor the service to your needs.
-
Award-Winning: Recognised by ESTAS and The Negotiator Awards for service excellence.
Cons of using HouseSimple:
-
DIY Viewings: You’re expected to host your own viewings unless you pay extra, which may not suit every seller.
-
Limited Local Knowledge: Valuation advice may lack the accuracy of agents familiar with your area.
-
Patchy Communication: Some users report poor follow-up and being passed between agents during the sales process.
-
Post-Sale Support: Less hands-on once a sale is agreed; sellers may need to chase progress themselves.
-
Not a Cash Buyer: Unlike quick-sale firms, HouseSimple doesn’t buy your home directly; it helps you find a buyer.
HouseSimple vs Other Quick Sale Companies
Below, we’ve highlighted some of the key differences, such as average sale time, hidden fees and more, compared to other UK house buyers, such as HouseBuyFast, National Homebuyers, We Buy Now, We Buy any Home, and Smooth Sale.
Quick Sale Firms
- Takes 6-9 months to find a buyer
- Some firms charge hidden fees
- Won't always buy any type of home
- Can take months if not true cash buyers
- Some firms do not offer complete confidentiality
- Not all quick sale firms offer a cash advance service
HouseSimple
- Average sale time depends on market, but listings go live fast
- Transparent fixed-fee pricing starting from £595
- Doesn’t buy homes, helps sellers find a buyer via major portals
- Not a cash buyer; operates as an online estate agent
- Seller controls viewings and communication with buyers
- No cash advancem seller is paid only when buyer completes purchase
In our expert opinion, HouseSimple sets itself apart with its affordable fixed-fee model, professional marketing services, and strong presence on major property portals.
However, homeowners should also consider factors such as the level of hands-on involvement required, consistency in communication, and the availability of local expertise, which can differ widely between online agents and traditional or quick-sale providers.
More advice from our Property Expert Paul:
"When using an online agent like HouseSimple, make sure you understand exactly what’s included in the fee you’re paying. Some sellers assume it’s a full hands-off service, but you’ll likely need to manage viewings and be proactive throughout the sale.
It’s a great way to save money, but only if you're comfortable staying involved in the process."
HouseSimple - Our Verdict
HouseSimple is a well-established and legitimate online estate agent, known for its affordable fixed-fee pricing and strong presence on major property portals like Rightmove and Zoopla.
Its main strengths lie in cost savings, professional marketing, and flexibility in how you sell. However, it’s not a cash buyer, so speed depends on market demand, and sellers must be comfortable taking a more hands-on role in the process.
While HouseSimple has won industry awards and boasts strong customer reviews, some users have raised concerns about inconsistent communication and limited local market insight.
It’s a solid choice for confident sellers looking to cut cost,s just make sure the level of service matches what you’re expecting.
| House buying company | Trustpilot score | Google score | Feefo score |
|---|---|---|---|
| Housebuyers4u | 4.8 | 4.7 | 4.7 |
| Quickmovenow | 4.4 | 4.4 | No reviews |
| Good Move | 4.8 | 4.7 | No reviews |
| Property Solvers | 4.5 | 4.8 | No reviews |
| National Homebuyers | 4.3 | 4.0 | No reviews |
| Open Property Group | 4.6 | 4.0 | 4.9 |
| British Home Buyers | 4.7 | 4.9 | No reviews |
| Ready Steady Sell | 3.7 | No reviews | No reviews |
| We Buy Now | 4.3 | 4.1 | No reviews |
| SpringMove | 4.8 | No reviews | No reviews |
| TheAdvisory | 5.0 | 5.0 | No reviews |
| Ask Susan | 3.2 | No reviews | No reviews |
| Property Cash Buyers | 1.2 | No reviews | No reviews |
| We Buy Any Home | 4.3 | 4.3 | No reviews |
| Home House Buyers | 4.9 | 5.0 | No reviews |
| Smooth Sale | 4.7 | 4.7 | No reviews |
| Express Offers | 4.0 | No reviews | No reviews |
| HouseBuyFast | 4.4 | 4.7 | 4.7 |
| Sold | 4.5 | 3.5 | No reviews |
| House Buyer Bureau | 4.5 | 4.6 | No reviews |
| Zoom Property Buyer | 4.6 | 3.0 | No reviews |
| Bettermove | 4.6 | No reviews | No reviews |
| Sell House Fast | 4.7 | No reviews | No reviews |
Browse our comprehensive reviews and expert insights to find the best company for your situation.
*Note: Review data is usually less than 12 months old, please click and read the individual reviews above for up to date details on each website.
