GoodMove Comprehensive Review (Pros & Cons in 2025)
Updated: February 2025
60 Second Verdict:
Good Move claims to be the most regulated property buying company in the quick house sale industry—but do they truly live up to this promise?
Regulated through NAPB, TPO, and Trading Standards
Cash offers in 24 hours, with completions possible in 7 days - £4.7M ready to invest
4.8 on Trustpilot (944 reviews) & good reviews on Google.
Only covers £500 of legal fees, while some competitors cover all costs.
Offers up to 85% market value, varies by property
The Good Move Factsheet
| Fact Check | Good Move |
|---|---|
| Number of employees? | 15 employees |
| What is their aim to buy time-frame? | Within 10 days |
| How many sales have they agreed? | 100+ sales agreed in the last 12 months |
| Number of TrustPilot reviews? | 778 TrustPilot reviews |
| Number of Google reviews? | 209 Google reviews |
| When were they incorporated? | 7th January 2015 |
| What are their Opening times? | 24 hours a day |
| Which locations do they buy in? | England, Wales and Scotland |
| Is a house inspection needed? | It is not required |
| Do they cover legal fees? | Yes, up to £500 (some cover full fees) |
| Do they have cash on hand? | Claims to have £4.7 million available |
| What is Good Move's website? | Good Move Website |
*Data updated and correct as of January 2025
Good Move: Key Details
Good Move is a Leeds-based property-buying company established in 2015. They operate both as a cash buyer, promising to purchase homes in as little as seven days, and as a traditional estate agency for those seeking a longer sale process.
As members of the National Association of Property Buyers (NAPB) and regulated by The Property Ombudsman and Trading Standards, Good Move positions itself as a highly regulated and trustworthy option.
With a team boasting over 45 years of combined industry experience, they’re known for quick sales and more recently, estate agency services. According to their website, they currently have £4.7 million ready to invest in new properties.
From our perspective, they’ve built a reputation that aligns with these claims.
Good Move Reviews
Good Move is reviewed on several websites – we have highlighted some below.
| Trustpilot Reviews | Google Reviews | Reviews.co.uk |
|---|---|---|
| 961 reviews | 234 reviews | 142 reviews |
| 4.8 score | 4.7 score | 4.9 score |
| 18 reviews are 3 stars or below | 7 reviews are 3 stars or below | 0 reviews are 3 stars or below |
| AllAgents Reviews | Yably Reviews | Cylex Reviews |
| 20 reviews | 22 review | 1 review |
| 4.0 score | 4.09 score | 5.0 score |
| 5 review is 1 star |
*Reviews are updated and correct as of 25/01/2025
From what we've seen, Good Move has a legit reputation backed by excellent reviews across multiple third-party sites, including Trustpilot. Many customers say they’re professional, honest, and highly knowledgeable, making the process smooth and stress-free. Their advice seems solid, and they don’t overcomplicate things—just a straightforward, transparent sale from start to finish.
For example, a review from Mark Hyde said the following:
Goodmove have been fantastic and made selling my house stress free and easy. The whole team were excellent and a big shout out to Greg, whose communication was second to none. Can’t recommend these guys highly enough and would definitely use them again. Selling made easy!
However, it's important to note that not all customers were happy with the service they received. Some have voiced frustration over delays and unclear valuations.
An example of this comes from a review from Carlton McDonald, who said:
Had the valuation done, I tried to find out what the valuation was having had a valuation done in April 2024 for £210,000 with a bridging loan company. I heard on the radio 12/12/2024 that house prices had gone up one point something each month for the last 5 months. The valuer said he would value the house as a BUY TO LET and also for a straight sale - it took 7 days for Good Move to TELL ME that the house is worth nothing because there was history of subsidence in the past.
I say, "what if I get a structural survey to show that the property is stable". They were not interested. They could value the house at maybe £150,000 and I would get £100,000 (80% of 150,000 is £120,000 so whoever I was speaking to couldn't do the 80% maths in his head). He was adamant that a structural survey would not change the valuation. I made several journeys (90 miles round-trip in a 4 x 4 and trailer) to the house to clear the 4 bedrooms of all the furniture. Then they TELL ME my house is worth nothing.
I should have known the offer was too good to be true.
I will pay for a structural survey and auction the house. I'm sorry I wasted 2 weeks with my hopes high on completion of a quick sale.
I got nothing in writing just a phone call and an offer to sell through an auction. I will not use their services, I have already wasted 2 weeks.
I will not just give the house away. Beware, they hope that you are absolutely desperate and will sell at less than half price.
Good Move claims that 98% of their customers recommend their services.
Although the exact figure can't be verified, there are reviews from some customers that indicate they would recommend Good Move to friends and family.
For example, a Google review from Julie Muckle in January 2025 said the following:
Rowan was really helpful when we reached out for an offer for our house. We was really nervous and had expected a lower than market offer. Rowan was really honest and straightforward. He gave us an offer we accepted and completed within 10days. They paid us £500 towards our solicitors which they held for 24 hours to ensure our house was left in a tidy state. I would definitely recommend good move if you needed a quick sale. I would absolutely be asking if Rowan was available to take your queries to. 5 stars from us."
Is Good Move Legitimate?
Good Move has the following attributes:
- Many good reviews on different 3rd party review websites
- Are a genuine house buying company
- Are regulated by multiple bodies
- Have been featured on authority websites
We believe that Good Move is a legitimate house buying company.
Have Good Move Won Any Awards?
Good Move have not won any awards, however, according to their website, Good Move claims to have been featured on the following websites:
- The Daily Mirror
- Right Move
- The Sun
- Zoopla
What Services Does Good Move Offer?
Good Move offers 2 primary services. Firstly they operate as a cash-buying company and will purchase your property in as little as 7 days.
Secondly, they operate as an estate agent, so if you're interested in selling your home more traditionally, this may be a good option.
Good Move Estate Agents
As a full-service estate agency, Good Move provides traditional property selling services alongside their quick-sale options. This includes property valuation, marketing, viewings management, and sale progression through to completion
They can buy your home both the ways mentioned above.
How Much Below Market Value Do Good Move Offer?
Good Move’s website states they will pay up to 85% of market value. However, the actual offer can vary depending on factors such as property location, condition, and the overall state of the market.
Here's some advice from our property expert Paul:
"'Most quick-sale companies, including Good Move, operate within the 75-85% range of market value.
This discount reflects the speed and convenience offered, as well as potential refurbishment costs. I advise sellers to consider whether the trade-off for speed is worth it based on their financial goals and timeline.”
How Does Good Move Work?
Below is how Good Move goes about buying your house
Good Move’s 3-Step Quick House Sale Process
- Enter your postcode: Start by entering your property's postcode on their website.
- Receive a cash offer: Within 24 hours, Good Move provides a no-obligation cash offer.
- Sell your house fast for cash: If you accept, they aim to complete the sale in as little as 7 days, though the average completion time is about three weeks.
How Good Move Values Your Property
Good Move’s initial cash offer is based on:
- Information provided by the homeowner.
- Online property details and their own research.
- Market conditions, such as the value of similar properties in the area, the size of the home, and relevant planning or building regulations.
Good Move’s customer reviews suggest that haggling or negotiating the offer may be possible.
For example, a review from Sean said the following:
Rather than acting as a buyanyhouse type company they acted as a traditional estate agent when we couldn't agree house valuation. This was for a fixed fee and they found me a buyer. The service was professional all the way through to completion(thanks Jessica)
Unsurprisingly, this flexibility is not stated anywhere on their website.
Generally, once a quick house sale has been completed, the house buying company and the former homeowner part ways. Some firms may keep in touch with customers to see how they are doing by email or if they want to leave a review. But there is no indication on their website of any other after-sales support.
What are the Pros & Cons of using Good Move?
If you're interested in selling your home with Good Move, we've listed some of the pros & cons of choosing them:
Pros of using Good Move:
- Good Move is highly regulated by multiple bodies, which include the National Association of property buyers
- They have hundreds of positive reviews
- When Good Move buys your house, they do not have any hidden charges or costs when using their fast house sale service
- They have an honest and straight-forward house buying process
Cons of using Good Move:
- Good Move states it offers up to 85% of the market price, which may mean your offer will come in less than that.
- They will only cover the first £500 solicitor fees. Other companies will cover the total costs
- According to their website, selling a property over the value of £550k may be uncharted territory for Good Move as they have not dealt with selling higher-value homes before
- Good Move does not offer a cash advance service which could put off some customers who may require it during the sale.
Goodmove vs Other Quick Sale Companies
Below, we’ve highlighted some of the key differences, such as average sale time, hidden fees and more, compared to other UK house buyers, such as The Property Buying Company Springbok Properties, Upstix, Home House Buyers, TheAdvisory or Express Offers
Quick Sale Firms
- Takes 2-4 weeks to find a buyer
- Some firms charge hidden fees
- Won't always buy any type of home
- Can take months if not true cash buyers
- Some firms do not offer complete confidentiality
- Not all quick sale firms offer a cash advance service
Goodmove
- Receive a cash offer in 24 hours
- Cover all fees (Except they only cover £500 towards your own solicitor’s fees)
- Goodmove buy any home
- Can complete in 7 days in certain circumstances
- Full confidentiality & privacy
- Goodmove do not offer a cash advance service
In our expert opinion, Good Move sets itself apart with its strong regulatory framework and reputation.
However, when comparing companies, homeowners should assess additional factors like legal fee coverage, flexibility in negotiations, and transparency in valuations, which can vary significantly between providers.
More advice from our Property Expert Paul:
"When selling with Good Move or any quick-sale company, I recommend verifying their regulatory status and financial proof upfront. Good Move has proven funds and regulatory backing, but I’d still advise requesting their latest proof of funds statement and checking their current NAPB membership.
This way, you can be sure you're working with a legitimate buyer who can complete the sale within the promised timeframe."
Good Move - Our Verdict
Good Move appears to be a reliable and trustworthy property-buying company that operates as a cash house buyer. It prides itself on being the most regulated fast property buyer in the UK, and is, in fact, regulated by four different property organisations—the NAPB, trading standards, The Property Ombudsman and RICs.
The company has immediate funds available to purchase homes so its aim of a complete sale in seven days is genuine—and possible.
Our review tells us Good Move has built a solid reputation across several trusted review sites, with the majority of its 1,000+ reviews being positive. Many customers highlight their honest approach, professional service, and straightforward process, making them one of the more reliable cash house buyers. Their strong regulatory backing adds further credibility and their ability to complete sales quickly is frequently mentioned in reviews.
*This article is a comparative analysis review based on publicly available data, customer reviews, and personal research. We are not affiliated with Good Move or any other house buying company mentioned. The information provided is intended for informational purposes only and should not be taken as financial or professional advice. We encourage readers to do their own research before making any decisions.
The Good Move Factsheet - (Free Download)
You can now access all the key information about Good Move in the Factsheet infographic we have created below.
Simply click on the image or the link that appears after the factsheet, and it will automatically download it to your device!
| House buying company | Trustpilot score | Google score | Feefo score |
|---|---|---|---|
| Housebuyers4u | 4.8 | 4.7 | 4.7 |
| HouseBuyFast | 4.0 | 4.7 | 4.8 |
| Quickmovenow | 4.3 | 4.4 | 4.9 |
| Springbok Properties | 4.3 | 4.1 | No reviews |
| Property Buying Company | 4.6 | 4.2 | No reviews |
| Property Solvers | 4.7 | 4.8 | No reviews |
| National Homebuyers | 4.5 | 4.1 | No reviews |
| Open Property Group | 4.7 | 4.3 | 4.9 |
| We Buy Any House | 4.4 | No reviews | No reviews |
| British Home Buyers | 4.9 | 4.9 | No reviews |
| Ready Steady Sell | 3.7 | No reviews | No reviews |
| We Buy Now | 4.4 | 4.1 | No reviews |
| SpringMove | 4.5 | No reviews | No reviews |
| TheAdvisory | No reviews | 5.0 | No reviews |
| Ask Susan | No reviews | 2.3 | No reviews |
| Property Cash Buyers | 1.3 | No reviews | No reviews |
| We Buy any Home | 4.0 | 3.9 | No reviews |
| Home House Buyers | 4.9 | 4.9 | No reviews |
| Smooth Sale | 4.9 | 4.9 | No reviews |
| Express Offers | 4.1 | No reviews | No reviews |
| Upstix | 4.0 | 4.2 | No reviews |
Browse our comprehensive reviews and expert insights to find the best company for your situation.
*Note: Review data is usually less than 12 months old, please click and read the individual reviews above for up to date details on each website.
