We Buy Now Comprehensive Review (Pros & Cons in 2025)
Updated: February 2025
60 Second Verdict:
We Buy Now makes some pretty big claims on its website, such as being the UK’s biggest buyer of property and making the highest offers. The question is—do they actually follow through?
Willing to buy up to 100% of your home's market value
Facilitates part exchange options through a partnership with Delma Homes
Earned 27 gold customer service awards
Website lacks a bit of transparency which may affect credibility
Offers up to 100% market value
We Buy Now Factsheet
| Fact Check | We Buy Now |
|---|---|
| Number of employees? | 82 employees |
| What is their aim to buy time frame? | 7-21 days |
| How many sales have they agreed? | 17,000 |
| Number of TrustPilot reviews? | 4,399 TrustPilot reviews |
| Number of Google reviews? | 1,821 Google reviews |
| When were they incorporated? | 19th May 2014 |
| What are their Opening times? | 24 hours a day |
| Which locations do they buy in? | England, Scotland, and Wales |
| Is a house inspection needed? | No |
| Do they cover legal fees? | Yes |
| Do they have cash on hand? | No publicly disclosed exact fund amount |
| What is We Buy Now's website? | We Buy Now Website |
*Data updated and correct as of February 2025
We Buy Now: Key Details
We Buy Now is a well-known UK cash house buyer.
They specialise in fast, hassle-free property sales—no estate agents, home inspections, or buyer chains. They claim to offer the highest cash prices and can make an offer within 24 hours.
To stand out, We Buy Now promises to beat any like-for-like quote and even cover legal fees. With over 17,000 completed sales, 27 gold awards, and thousands of customer reviews, they’ve built a strong reputation.
Plus, 92% of their customers say they’d recommend them. We can see why they’ve made a name for themselves in the industry.
We Buy Now Reviews
| TrustPilot Reviews | Google Reviews | Review.io |
|---|---|---|
| 4,399 reviews | 1,821 reviews | N/A |
| 4.3 score | 4.1 score | N/A |
*Reviews are updated and correct as of 02/27/2025
Customer reviews for We Buy Now highlight a mix of positive and negative experiences, giving insight into their sales process. While many sellers appreciate the efficiency and ease of the service, others have pointed out areas where improvements could be made.
Below, we take a look at what customers have said about key aspects such as customer service, speed of sale, and communication.
Many sellers find the customer service smooth and stress-free
One reviewer, who was initially unsure about selling, shared that their negotiator provided regular updates and handled everything professionally. They appreciated how effortless the process felt, as they didn’t need to be heavily involved while the sale progressed. The clear communication and support made the experience straightforward and reassuring.
The speed of sale is a major positive for many customers
For those looking for a quick sale, We Buy Now appears to deliver. One reviewer praised how their property was sold within days, describing the process as efficient and hassle-free. Another mentioned that their negotiator was proactive in securing offers, finalising the deal in just three days. This fast turnaround time is a key highlight in many positive reviews.
Some sellers feel that pricing and communication could be improved
Not all experiences have been positive, with some customers feeling left out of key decisions. One seller was disappointed that they had no input in setting the asking price and felt the property was marketed poorly, leading to few viewings. They also mentioned feeling pressured to lower the price, yet no sale was achieved. Another reviewer criticised the customer service, saying that staff were dismissive and unhelpful, making the process frustrating.
While most sellers report smooth transactions, these reviews suggest that more transparency and better communication could enhance the experience further.
Is We Buy Now Legitimate?
We Buy Now has the following attributes:
- A genuine house buying company
- Regulated by The Property Ombudsman
- Has been operating for over 15 years
We believe We Buy Now is a trustworthy and reputable house buying company.
Has We Buy Now Won Any Awards?
From our research, we cannot find any mentions of awards that the company has won, nor have we found them to be featured on any prominent websites.
That said, they are affiliated with The Property Ombudsman, and although they're not directly affiliated with the NAPB they have a good track record.
What Services Does We Buy Now Offer?
We Buy Now offers a quick and easy way to sell a home in the United Kingdom.
To accomplish this, the company offers three main services, including:
-
Quick house sales: We Buy Now can buy homes in as little as 7 days. Most sales take between 7–21 days, depending on the property and seller’s circumstances.
-
Free property valuations: You can request a free quote on their website to estimate your home’s value. However, while they claim to offer "up to 100% of market value," cash offers are usually below market value.
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Guaranteed sales: Traditional sales can fall through due to buyers backing out or financing issues. With We Buy Now, once you accept an offer, the sale is guaranteed, avoiding long chains or last-minute dropouts.
How Much Below Market Value Does We Buy Now Offer?
We Buy Now’s website states they may offer up to 100% of your property’s market value in cases where the home is in excellent condition and located in a high-demand area, though most offers are closer to 85%.
Their standout feature, however, is their guarantee to beat any legitimate cash offer from another quick-sale company.
Here's some advice from our property expert Paul:
"'I often remind sellers that quick-sale companies, including We Buy Now, typically offer between 75-85% of a property's market value.
This reduction reflects the speed and convenience of the sale, as well as any refurbishment costs. It’s important to weigh up whether the faster process is worth the lower price based on individual financial goals and timelines.”
How Does We Buy Now Work?
We Buy Now aims to make selling your home as quick and easy as possible. Therefore, the process can be broken into three simple steps.
-
Request a free cash offer – Start by entering your address and property details on their website. You'll receive a cash offer within 24 hours.
-
Accept or decline the offer – Cash offers are typically below market value, but they provide a quick, hassle-free sale. If you accept, the company will guide you through the next steps. There's no obligation to accept.
-
Exchange documents and receive payment – A lawyer finalises the sale, transfers the deed, and handles the funds. We Buy Now covers legal fees, and once everything is processed, the money is deposited into your bank account.
What are the Pros & Cons of Using We Buy Now?
As with any type of company, there are both advantages and disadvantages to working with a cash house buyer.
Here are some potential pros and cons of working with We Buy Now:
Pros of using We Buy Now:
- We Buy Now is well established and operates in the UK.
- We Buy Now buys properties with cash, eliminating the risk of financing delays or deal fall-throughs.
- Most cash buyers offer only 70–80% of market value, but We Buy Now may pay up to 100% for well-maintained homes in high-demand areas.
- The sales process can be completed in as little as 7 days.
- The company has received 27 gold awards for customer service and 92% of their past customers recommend their services!
Cons of using We Buy Now:
- Although they may be willing to buy your home for 100% of market value, most cash house sales go through at below market value.
- Negotiation may be possible, but in most cases, their initial cash offer is final.
- Their website is well-designed but lacks transparency. It’s a single-page site without an About Us section, which may be important for potential customers.
We Buy Now vs Other Quick Sale Companies
Below, we’ve highlighted some of the key differences, such as average sale time, hidden fees and more, compared to other UK house buyers, such as Ask Susan, Goodmove, Upstix, Home House Buyers, Property Solvers or Express Offers.
Quick Sale Firms
- Takes 6-9 months to find a buyer
- Some firms charge hidden fees
- Won't always buy any type of home
- Can take months if not true cash buyers
- Some firms do not offer complete confidentiality
- Not all quick sale firms offer a cash advance service
We Buy Now
- Buys in 7 to 21 days
- Covers all legal fees
- Buys any home
- Is a true cash buyer
- Keeps all information private and confidential
In our expert opinion, We Buy Now sets itself apart with its strong regulatory framework and reputation.
However, when comparing companies, homeowners should assess additional factors like legal fee coverage, flexibility in negotiations, and transparency in valuations, which can vary significantly between providers.
More advice from our Property Expert Paul:
"When selling to We Buy Now or any quick-sale company, I recommend verifying their regulatory status and financial credibility.
I suggest requesting their latest proof of funds statement and confirming their NAPB membership to ensure you’re working with a legitimate buyer who can complete the sale as promised."
We Buy Now - Our Verdict
Overall, We Buy Now appears to be a genuine cash buyer with a professional and efficient process for quick home sales.
While the company has its benefits, there are some concerns. We couldn’t find independent reviews on Google or Trustpilot specifically for We Buy Now.
Their claim of offering up to 100% of market value may not hold for most sellers. Only homes in top condition and prime locations might qualify, and we found no reviews confirming a customer received full market value.
We’re not saying you shouldn’t consider them, but we strongly recommend doing your own research. Read reviews, explore testimonials, and form your own opinion before proceeding.
*This article is a comparative analysis review based on publicly available data, customer reviews, and personal research. We are not affiliated with We Buy Now or any other house buying company mentioned. The information provided is intended for informational purposes only and should not be taken as financial or professional advice. We encourage readers to do their own research before making any decisions.
We Buy Now Factsheet - (Free Download)
You can now access all the key information about We Buy Now in the Factsheet infographic we have created below.
Simply click on the image or the link that appears after the factsheet, and it will automatically download it to your device!
| House buying company | Trustpilot score | Google score | Feefo score |
|---|---|---|---|
| Housebuyers4u | 4.8 | 4.7 | 4.7 |
| HouseBuyFast | 4.0 | 4.7 | 4.8 |
| Quickmovenow | 4.3 | 4.4 | 4.9 |
| Goodmove | 4.9 | 4.8 | No reviews |
| Property Solvers | 4.7 | 4.8 | No reviews |
| National Homebuyers | 4.5 | 4.1 | No reviews |
| Open Property Group | 4.7 | 4.3 | 4.9 |
| We Buy Any House | 4.4 | No reviews | No reviews |
| British Home Buyers | 4.9 | 4.9 | No reviews |
| Ready Steady Sell | 3.7 | No reviews | No reviews |
| SpringMove | 4.5 | No reviews | No reviews |
| TheAdvisory | No reviews | 5.0 | No reviews |
| Ask Susan | No reviews | 2.3 | No reviews |
| Property Cash Buyers | 1.3 | No reviews | No reviews |
| We Buy any Home | 4.0 | 3.9 | No reviews |
| Home House Buyers | 4.9 | 4.9 | No reviews |
| Smooth Sale | 4.9 | 4.9 | No reviews |
| Express Offers | 4.1 | No reviews | No reviews |
| Upstix | 4.0 | 4.2 | No reviews |
Browse our comprehensive reviews and expert insights to find the best company for your situation.
*Note: Review data is usually less than 12 months old, please click and read the individual reviews above for up to date details on each website.
