The Advisory Comprehensive Review (Pros & Cons in 2026)
Updated: March 2026
60 Second Verdict:
The Advisory claims to be the UK’s oldest advice and support resource for home sellers, offering guidance on valuing properties and navigating the estate market. They claim to be a “straight-talking” expert with a mission to protect the public from financial loss and distress.
But can you really trust their advice, and how do they compare to other cash house buying companies in the United Kingdom? Here’s a quick look at what helps set them apart.
The Advisory has been around since 2005 and has extensive knowledge of the UK property market
They have a wide range of free guide, and other accessible and free content from homeowners
Recognised by reputable websites for their expertise, including The Guardian, The Times, The Telegraph, and Financial Times
Lacks live customer support
Proprietary PropCast feature to track the hottest buyer/seller markets in the UK
Not a traditional cash house buyer, and focuses instead on helping sellers make the most of their decision to sell.
The Advisory Factsheet
| Fact Check | The Advisory |
|---|---|
| Number of employees? | 1 |
| What is their aim to buy time frame? | Do not buy houses |
| How many sales have they agreed? | N/A |
| Number of TrustPilot reviews? | 6 TrustPilot reviews |
| Number of Google reviews? | 117 Google reviews |
| When were they incorporated? | Founded in 2005 |
| What are their Opening times? | Mon-Fri: 830am to 7pm & Sat: 9am to 5pm |
| Which locations do they buy in? | N/A |
| Is a house inspection needed? | N/A |
| Do they cover legal fees? | N/A |
| Do they have cash on hand? | N/A |
| What is The Advisory's website? | The Advisory Website |
*Data updated and correct as of March 2026
The Advisory: Key Details
The Advisory, founded in 2005 by property expert Gavin Brazg, is a UK-based online platform dedicated to helping individuals buy and sell residential property.
Unlike traditional cash house buyers, The Advisory provides expert insights, tools, and resources to simplify the property selling process, including detailed guides on companies that buy houses, how to get the most for your home, and other industry best practices.
One interesting feature is The Advisory’s PropCast feature, a free tool that predicts local market conditions by analysing property sales history and market trends. In addition to market insights, The Advisory offers a range of in-depth articles, step-by-step selling guides, and research-driven advice to help users navigate every stage of a property transaction.
The brand’s commitment to transparency and data-backed insight has earned them a strong reputation as a trusted resource in the UK property market.
The Advisory Reviews
| Facebook Reviews | Google Reviews | TrustPilot Reviews |
|---|---|---|
| 39 reviews | 117 reviews | 6 reviews |
| 5/5 score | 5/5 score | 2.6/5 |
*Reviews are updated and correct as of March 2026
While the majority of the reviews we write are for cash home buyers, The Advisory stands out by being more of a resource for anyone looking to buy or sell a property in the UK.
That said, let’s take a look at what their customers and clients have had to say in recent customer reviews.
Is The Advisory a reliable source of information on the UK estate industry?
According to Daphne Murphy, who kindly recommends The Advisory on Facebook:
They are so very, very helpful, I have used them this week and don’t think I could have done as much as I have without their help. I have never sold a house, haven’t sold this yet but fingers crossed, but wouldn’t have really known what to do. Thank you all for your tips and reviews etc…
In another review on Google, Doris Baker thanked The Advisory for the information they provided her. Here’s what she had to say:
Excellent information from The Advisory, so pleased I found this site. THANK YOU
And in yet another 5-star review on Trustpilot, Rachel Davenport said:
Charlotte, the advisor I spoke to, was amazing. She was patient, friendly, knowledgeable and professional.
How accurate is The Advisory's PropCast tool?
While we can’t say for certain how accurate the tool is, we have found a number of more recent customer complaints, stating that they’ve received unsolicited cold calls from The Advisory, and that the site is not secure.
Here’s what Stephen Athey and Coral Mann had to say on Trustpilot:
Cold call. Unable to explain what the company was or why he was calling. Presumably this information wasn’t on his script.
Do not give any personal information to this site. It is not secure and your information is at risk of being stolen!
How is the staff of the company?
While those last two reviews may leave you with some questions about the business, it’s important to realize that there are far more positive reviews on Google, Facebook, and Trustpilot than there are bad reviews.
In a 5-star review on Google, Richard Willshire said that he was very grateful for The Advisory:
Very early in the process but I have been very grateful to this site for warning me about the pitfalls involved in selling my property to a company for cash for a quick sale. I have yet to decide to go down this route but I feel better informed now and with actual companies recommended, it seems a much more comfortable option now.
Is The Advisory Legitimate?
On a whole other note, we should mention that most of the customer reviews we read were from several years ago. In fact, the only recent review from 2026 was the above-listed review by Stephen Athey, who complained that the company was cold-calling him.
The Advisory claims to have been in business since 2005, but they don’t appear to be very active in terms of responding to customer reviews or engaging with testimonials on review sites.
Still, the company claims to have been featured on several authoritative websites. Therefore, we believe they are a legitimate business, even if they have not been active in recent years.
Has The Advisory Won Any Awards?
The Advisory has not won any awards; however, according to the company's website, they've been featured on several websites, including:
- Financial Times
- The Guardian
- The Times
- Prime Resi
What Services Does The Advisory Offer?
The Advisory is a UK-based company that helps homeowners buy, sell, and remortgage properties through expert guidance and online tools. Their services include:
- Property Buying & Selling Advice: Comprehensive blog posts and guides on selling strategies, marketing, and negotiation are also useful for buyers.
- Property Price Valuations: PropCast, is a free tool estimating property values and market conditions based on recent sales data.
- Property Investment Advice: Insights on market trends, investment opportunities, and key areas to consider.
- Property Expertise: A team of experts available to answer questions on all aspects of property ownership.
How Does The Advisory Work?
The Advisory states that its mission is to “protect the public from financial loss and distress caused by unethical industry practices.” Unlike many of their competitors, they are not a true cash buyer.
And instead, their gist is to provide homeowners with trustworthy advice on selling and navigating the UK property market. Their website serves as a comprehensive resource covering topics like buying and selling homes, choosing estate agents, choosing conveyancing solicitors, and avoiding cash house buying scams.
The company also collaborates with leading housing expert Kate Faulkner, which helps them provide top-rated advice for sellers in the UK.
What Is PropCast?
PropCast is The Advisory’s free online tool that estimates how long a property will take to sell based on market conditions. By entering a postcode and key property details, homeowners receive:
- An estimated selling time
- A property value estimate
- A "market temperature" rating indicating local demand
This tool helps sellers understand market competitiveness and make informed decisions.
What are the Pros & Cons of Using The Advisory
The Advisory provides expert estate advice on buying, selling, and managing properties but does not operate as a direct home buyer. Here are the key pros and cons:
Pros of Using The Advisory:
- Expert Guidance: Their team, consisting of Gavin Brazg and advised by Kate Faulkner, has extensive knowledge of the UK property market, offering valuable insights for informed decision-making.
- Comprehensive Services: They cover property valuation, search, negotiation, legal support, and mortgage advice—providing a one-stop resource for anyone looking at properties in the UK.
- Strong Reputation: Recognised for their expertise, they have many positive client reviews and industry recognition from leading publications and websites like The Financial Times and The Telegraph.
- Free Advice: All their content is accessible without a paywall, making expert guidance available at no cost.
Cons of Using The Advisory:
- No Direct Buying Service: While their advice is impartial, they don’t buy properties for cash, which may disappoint sellers seeking a quick sale.
- No Real-Time Support: The lack of live customer support limits immediate assistance for users needing quick answers.
- No recent activity: The brand does not appear to be active on Facebook and has not received any new reviews in 2026 other than a 1-star reviewing claiming that the customer engages in unsolicited cold calls.
The Advisory vs Other Quick Sale Companies
Below, we’ve highlighted some of The Advisory's ratings, reviews, and customer testimonials compared to other UK house buyers, such as GoodMove, British Home Buyers, Express Offers, HouseBuyFast, or SpringMove.
Quick Sale Firms
- Takes 6-9 months to find a buyer
- Some firms charge hidden fees
- Won't always buy any type of home
- Can take months if not true cash buyers
- Some firms do not offer complete confidentiality
- Not all quick sale firms offer a cash advance service
The Advisory
- Not a house buying company
- Offers FREE advice
- Not a house buying company
- Is not a cash buyer
- N/A
- N/A
The Advisory - Our Verdict
The Advisory has a clean, well-built website that provides a good deal of information about the UK property industry. They claim to have been around for more than 20 years, and the site really does seem to be a comprehensive resource for property owners thinking about selling.
Their business seems to be legitimate. However, they do not buy houses and they do not appear to be active in recent years. It’s quite possible that the lack of new reviews is purely coincidental.
But the fact remains that the brand’s most recent reviews are low, 1-star reviews and complaints. Despite the fact that people don’t actually engage with The Advisory to buy or sell homes, that still makes us raise an eyebrow at the company and its PropCast tool.
Overall, the company is still a good resource for homeowners. Just make sure to do your due diligence, read their reviews, and always be wary when dealing with unknown callers and cash buying companies.
*This article is a comparative analysis review based on publicly available data, customer reviews, and personal research. We are not affiliated with The Advisory or any other house buying company mentioned. The information provided is intended for informational purposes only and should not be taken as financial or professional advice. We encourage readers to do their own research before making any decisions.
The Advisory Factsheet - (Free Download)
You can now access all the key information about The Advisory in the Factsheet infographic we have created below.
Simply click on the image or the link that appears after the factsheet, and it will automatically download it to your device!
| House buying company | Trustpilot score | Google score | Feefo score |
|---|---|---|---|
| Quickmovenow | 4.4 | 4.4 | No reviews |
| Good Move | 4.8 | 4.7 | No reviews |
| Property Solvers | 4.5 | 4.8 | No reviews |
| National Homebuyers | 4.3 | 4.0 | No reviews |
| Open Property Group | 4.6 | 4.0 | 4.9 |
| British Home Buyers | 4.7 | 4.9 | No reviews |
| Ready Steady Sell | 3.7 | No reviews | No reviews |
| We Buy Now | 4.3 | 4.1 | No reviews |
| SpringMove | 4.8 | No reviews | No reviews |
| HouseBuyFast | 4.4 | 4.7 | 4.7 |
| Ask Susan | 3.2 | No reviews | No reviews |
| Property Cash Buyers | 1.2 | No reviews | No reviews |
| We Buy Any Home | 4.3 | 4.3 | No reviews |
| Home House Buyers | 4.9 | 5.0 | No reviews |
| Smooth Sale | 4.7 | 4.7 | No reviews |
| Express Offers | 4.0 | No reviews | No reviews |
| Upstix | 4.1 | 3.3 | No reviews |
| Sold | 4.5 | 3.5 | No reviews |
| House Buyer Bureau | 4.5 | 4.6 | No reviews |
| Zoom Property Buyer | 4.6 | 3.0 | No reviews |
| Bettermove | 4.6 | No reviews | No reviews |
| Sell House Fast | 4.7 | No reviews | No reviews |
Browse our comprehensive reviews and expert insights to find the best company for your situation.
*Note: Review data is usually less than 12 months old, please click and read the individual reviews above for up to date details on each website.
