The Advisory Comprehensive Review (Pros & Cons in 2025)
Updated: March 2025
60 Second Verdict:
The Advisory claims to be the UK’s oldest advice resource for home sellers, offering guidance on valuing properties and navigating the estate market. But can you really trust their advice, and how do they compare to cash house buying companies?
Has extensive knowledge of the UK property market
Their contents are accessible and free
Recognised by reputable websites for their expertise
Lacks live customer support
The Advisory Factsheet
| Fact Check | The Advisory |
|---|---|
| Number of employees? | N/A |
| What is their aim to buy time frame? | Do not buy houses |
| How many sales have they agreed? | N/A |
| Number of TrustPilot reviews? | 2 TrustPilot reviews |
| Number of Google reviews? | 118 Google reviews |
| When were they incorporated? | Founded in 2005 |
| What are their Opening times? | 8:30 am 7:00 pm |
| Which locations do they buy in? | N/A |
| Is a house inspection needed? | N/A |
| Do they cover legal fees? | N/A |
| Do they have cash on hand? | N/A |
| What is The Advisory's website? | The Advisory Website |
*Data updated and correct as of March 2025
The Advisory: Key Details
The Advisory, founded in 2005 by property expert Gavin Brazg, is a UK-based online platform dedicated to helping individuals buy and sell residential property. It provides expert insights, tools, and resources to simplify the property process, including detailed guides on companies that buy houses and industry best practices.
The platform features PropCast, a free tool that predicts local market conditions using AI and machine learning, analysing property sales history and market trends. In addition to market insights, The Advisory offers in-depth articles, step-by-step selling guides, and research-driven advice to help users navigate every stage of a property transaction.
Their commitment to transparency and data-backed recommendations has earned them a strong reputation as a trusted resource in the UK property market.
The Advisory Reviews
| Facebook Reviews | Google Reviews | TrustPilot Reviews |
|---|---|---|
| 38 reviews | 118 reviews | 2 |
| 5/5 score | 5/5 score | 2.9/5 |
*Reviews are updated and correct as of 08/03/2025
From what we can deduce, The Advisory appears to be a good resource for anyone looking to buy or sell a property in the UK.
Let's take a look at what some of their customers have had to say about their services.
Is The Advisory a reliable source of information on the UK estate industry?
According to Richard Willshire who left a Google review in April 2024, the answer is a resounding “yes”! He wrote:
Very early in the process but I have been very grateful to this site for warning me about the pitfalls involved in selling my property to a company for cash for a quick sale. I have yet to decide to go down this route, but I feel better informed now and with actual companies recommended, it seems a much more comfortable option now.
In another positive review, Graham Noble states that The Advisory did not drop their offer at the last minute.
The advisory came too late for me. Having promised faithfully that they would not drop their offer at the last minute (as they were 'helping to clean up the image of these companies') house buy fast then proceeded to do exactly that. I wish that i had seen your wise words before I found the weasel words of hbf.
How accurate is The Advisory's PropCast tool?
While most reviews we've found have been positive, a certain Richard Bolam states that they were a bit disappointed with the PropCast tool.
Overall great advice. Only concern is propcast. A bit blunt as covers all house types and the market can be specific to different house types.
In another positive review, Doris Baker commended the useful information in the website.
Excellent information from The Advisory, so pleased I found this site. THANK YOU
How is the staff of the company?
In a Trustpilot review, Tiffany Bentley stated that the staff was extremely rude over the phone.
Extremely rude on the telephone. I received a cold call from them and when I started to ask questions about exactly who they were and why the were calling the man who called told me I hadn't been listening to what he was saying!! He'd only told me his name, the name of the company and that he wanted to talk about my insurance policy, when I asked if they were part of the company my insurance is with and was he calling to review my current policy or trying to sell me something else he clearly didn't like it. He just kept repeating his script and told me I wasn't listening, so so rude and probably a complete scam - I hung up!
Is The Advisory Legitimate?
The Advisory has the following attributes:
- Operating since 2005
- Have been featured on authority websites
- Good reviews from 3rd party websites
We believe that The Advisory is a legitimate company.
Has The Advisory Won Any Awards?
The Advisory has not won any awards, however, according to the company's website, they've been featured on several websites, including:
- Financial Times
- The Guardian
- The Times
- Prime Resi
- CityAM
- And more
What Services Does The Advisory Offer?
The Advisory is a UK-based company that helps homeowners buy, sell, and remortgage properties through expert guidance and online tools. Their services include:
- Property Buying & Selling Advice: Comprehensive blog posts and guides on selling strategies, marketing, and negotiation are also useful for buyers.
- Property Price Valuations: PropCast, is a free tool estimating property values and market conditions based on recent sales data.
- Property Investment Advice: Insights on market trends, investment opportunities, and key areas to consider.
- Property Expertise: A team of experts available to answer questions on all aspects of property ownership.
How Does The Advisory Work?
The Advisory's mission is to protect the public from financial loss and distress caused by unethical industry practices. Their website serves as a comprehensive resource for navigating the UK property market, covering topics like buying and selling, choosing estate agents, conveyancing solicitors, and avoiding cash house buying scams.
The company collaborates with leading housing expert Kate Faulkner and offers all content for free. Instead of paywalls, The Advisory earns through referral payments from a select group of trusted companies.
What Is PropCast?
PropCast is The Advisory’s free online tool that estimates how long a property will take to sell based on market conditions. By entering a postcode and key property details, homeowners receive:
- An estimated selling time
- A property value estimate
- A "market temperature" rating indicating local demand
This tool helps sellers understand market competitiveness and make informed decisions.
What are the Pros & Cons of Using The Advisory
The Advisory provides expert estate advice on buying, selling, and managing properties but does not operate as a direct home buyer. Here are the key pros and cons:
Pros of Using The Advisory:
- Expert Guidance: Their team has extensive knowledge of the UK property market, offering valuable insights for informed decision-making.
- Comprehensive Services: They cover property valuation, search, negotiation, legal support, and mortgage advice—providing a one-stop resource.
- Strong Reputation: Recognised for their expertise, they have positive client reviews and industry awards.
- Free Advice: All their content is accessible without a paywall, making expert guidance available at no cost.
Cons of Using The Advisory:
- No Direct Buying Service: While their advice is impartial, they don’t buy properties for cash, which may disappoint sellers seeking a quick sale.
- No Real-Time Support: The lack of live customer support limits immediate assistance for users needing quick answers.
The Advisory vs Other Quick Sale Companies
Below, we’ve highlighted some of The Advisory's ratings, reviews, and customer testimonials compared to other UK house buyers, such as GoodMove, British Home Buyers, Express Offers, HouseBuyFast, or SpringMove.
Quick Sale Firms
- Takes 6-9 months to find a buyer
- Some firms charge hidden fees
- Won't always buy any type of home
- Can take months if not true cash buyers
- Some firms do not offer complete confidentiality
- Not all quick sale firms offer a cash advance service
The Advisory
- Not a house buying company
- Offers FREE advice
- Not a house buying company
- Is not a cash buyer
- N/A
- N/A
The Advisory - Our Verdict
The Advisory has a clean, well-built website that provides a good deal of information about the UK property industry.
They do not buy houses. However, everything about the company seems to be legit, but as always, individuals should do their due diligence before contacting any company.
*This article is a comparative analysis review based on publicly available data, customer reviews, and personal research. We are not affiliated with The Advisory or any other house buying company mentioned. The information provided is intended for informational purposes only and should not be taken as financial or professional advice. We encourage readers to do their own research before making any decisions.
The Advisory Factsheet - (Free Download)
You can now access all the key information about The Advisory in the Factsheet infographic we have created below.
Simply click on the image or the link that appears after the factsheet, and it will automatically download it to your device!
| House buying company | Trustpilot score | Google score | Feefo score |
|---|---|---|---|
| Housebuyers4u | 4.8 | 4.7 | 4.7 |
| HouseBuyFast | 4.0 | 4.7 | 4.8 |
| Quickmovenow | 4.3 | 4.4 | 4.9 |
| Goodmove | 4.9 | 4.8 | No reviews |
| Property Solvers | 4.7 | 4.8 | No reviews |
| National Homebuyers | 4.5 | 4.1 | No reviews |
| Open Property Group | 4.7 | 4.3 | 4.9 |
| We Buy Any House | 4.4 | No reviews | No reviews |
| British Home Buyers | 4.9 | 4.9 | No reviews |
| Ready Steady Sell | 3.7 | No reviews | No reviews |
| We Buy Now | 4.4 | 4.1 | No reviews |
| SpringMove | 4.5 | No reviews | No reviews |
| Ask Susan | No reviews | 2.3 | No reviews |
| Property Cash Buyers | 1.3 | No reviews | No reviews |
| We Buy any Home | 4.0 | 3.9 | No reviews |
| Home House Buyers | 4.9 | 4.9 | No reviews |
| Smooth Sale | 4.9 | 4.9 | No reviews |
| Express Offers | 4.1 | No reviews | No reviews |
| Upstix | 4.0 | 4.2 | No reviews |
Browse our comprehensive reviews and expert insights to find the best company for your situation.
*Note: Review data is usually less than 12 months old, please click and read the individual reviews above for up to date details on each website.
