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We Buy Any House: How Much Below Market Value Do Companies Offer?

A homeowner regretting putting his house on sale with an estate agent

We buy any house companies promise speed and certainty, but how much below market value do house buying companies offer in 2025, really? If you're considering a fast sale, knowing what kind of discount to expect is key. Most of these firms won’t pay full market value — but they do offer speed, fewer risks, and a clean break from the usual estate agent delays.

Key Takeaways:

  • Most house buying companies offer between 70% and 85% of your home’s market value.
  • Final offer depends on condition, location, and how quickly you need to sell.
  • Compare sold prices locally or speak to a buyer directly to estimate your home’s likely offer.


  • MENU CLOSED
  • OPEN MENU
    1. How Much Below Market Value Do House Buying Companies Offer?
    2. Average Offers from House Buying Companies (2021–2025)
    3. What Impacts the Offer You Get?
    4. Why Do We Buy Any House Companies Offer Below Market Value?
    5. Pros and Cons of Accepting Below Market Value
    6. Is a Below Market Value Offer Right for You?
    7. Frequently Asked Questions

How Much Below Market Value Do House Buying Companies Offer? 


What Percentage Below Market Value Do They Offer?


Most house buying companies pay between 70% and 85% of market value, which usually works out to 15%–30% below what you might achieve through an estate agent. The exact percentage depends on four main things:

  • Location: Homes in high-demand areas tend to attract stronger offers

  • Condition: Properties in good shape usually sit at the top of the range

  • Urgency: Needing a fast sale often means accepting a lower offer

  • Margins: Some companies have leaner models, others factor in refurb and resale risk

Example: A house worth £250,000 might get an offer between £175,000 and £212,500.

Average Offers from House Buying Companies (2021–2025)


How much below market value do house buying companies offer on average? Here’s how typical offers have looked over the last five years:


Year Average Offer (% of Market Value)
2021 78% – 88%
2022 75% – 87%
2023 74% – 86%
2024 74% – 85%
2025 73% – 85% (estimated)


These figures reflect a stable trend — the faster the service, the bigger the discount. But not all companies are the same, and offers can vary by as much as 10–15% depending on who you speak to.

 

What Impacts the Offer You Get?


Which factors affect what a house buying company might offer for your house


The exact figure depends on how your property stacks up in four key areas. Here's what most we buy any house companies consider when calculating how much below market value to offer:

  • Property condition: Well-maintained homes receive higher offers. Buyers often reduce their offers significantly when major repairs are needed. For example, issues like a new roof or heating system can lead to deductions of up to £50,000, showing just how much property condition impacts market value.

  • Location: Desirable areas with strong demand attract better percentages.

  • Urgency to sell: Needing to complete fast may reduce the offer.

  • Company model: Some absorb more legal, resale or renovation costs than others.


Expert advice from our property expert Paul Gibbens:

"From my experience buying homes across the UK, the offer really depends on a mix of factors — but condition and urgency stand out the most. If a property is well-kept and the seller has some flexibility on timelines, we can usually come in at the higher end of our range.

But if major repairs are needed or the homeowner needs to sell yesterday, that naturally affects how much we can offer"

Why Do We Buy Any House Companies Offer Below Market Value?


It’s one of the most common questions we hear — and it’s fair to ask.

We’re not estate agents. At Housebuyers4u, we purchase properties directly, take on the risk, and handle everything from legal fees to resale. Our offers reflect what we absorb behind the scenes — refurbishments, solicitor costs, holding time — and we include a fair margin so the model stays sustainable.

Why we offer less:

  • Resale risk: We may need to hold your property for weeks or months

  • Renovations: If work is needed, we budget for it upfront

  • Legal/admin fees: Often covered on your behalf

  • Profit margin: Our business stays viable by offering 15–30% below market value


From our experience at Housebuyers4u, most sellers we work with already know they’re taking a lower offer, but they choose us because the benefits outweigh the wait. We’ve helped people avoid repossession, relocate within a week, or skip stressful sales processes. For the right seller, it’s a smart trade-off.
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Pros and Cons of Accepting Below Market Value


Selling to a company that buys houses has benefits, but it’s not right for everyone. Here’s a quick overview:


✅ Pros:


  • Speed: Complete in 7–28 days

  • No fees or house chains: We cover legal costs and there’s no agent involved

  • Certainty: No fall-throughs, no mortgage issues


❌ Cons:


  • Lower price: Typically 15–30% below full value

  • Little negotiation: Most offers are fixed

Ultimately, it comes down to whether the trade-off is worthwhile based on your priorities.

Is a Below Market Value Offer Right for You?


Selling below full market value isn’t for everyone, but if time, certainty, and peace of mind are more important than squeezing out every last pound, it could be the right move.

At Housebuyers4u, we’ve helped hundreds of homeowners sell quickly and move on with confidence. As a trusted house buying company, we offer no-obligation cash offers with no hidden fees or delays.

Get your free cash quote today and see how much your home could be worth in under 60 seconds.

Frequently Asked Questions

1Do house buying companies pay market value?
No, house buying companies do not usually pay full market value. Most offer between 70% and 85% of a property's true value to account for the risks, costs, and profit margin built into their business model.
2Do We Buy Any House Give a Fair Price?
We Buy Any House companies aim to offer a fair price based on your property's condition, location, and the speed of the sale — but it will usually be below full market value. Most pay between 70% and 85% of what you'd get through an estate agent. While the offer is lower, it's considered fair by many sellers who value speed, certainty, and no fees over waiting months for a higher price.

Find out how much we can Offer for your House


Get Your Free Cash Offer

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